DRIVE PURCHASE INTENT

Moviegoers are…

  • 25% more likely to buy a new
    vehicle
  • 30% more likely to buy a
    hybrid/alternative fuel vehicle
  • 35% more likely to lease a
    vehicle
  • 12% more likely to buy an SUV
  • 20% more likely to buy a truck
…in the next 12 months than
the average U.S. Adult.

Source: GfK MRI Doublebase Study 2015; Base= A18+, Moviegoers = Attended the movies once a month or more. All comparisons are versus the average U.S. A18+.