DRIVE PURCHASE INTENT

SPECIAL INCENTIVE: Get 1 bonus
week for every 3 weeks purchased!

Moviegoers are…

  • 25% more likely to buy a new
    vehicle
  • 30% more likely to buy a
    hybrid/alternative fuel vehicle
  • 35% more likely to lease a
    vehicle
  • 12% more likely to buy an SUV
  • 20% more likely to buy a truck
…in the next 12 months than
the average U.S. Adult.

Source: GfK MRI Doublebase Study 2016; Base= A18+, Moviegoers = Attended the movies once a month or more. All comparisons are versus the average U.S. A18+.

DRIVE VALUE

THE SCREENVISION MEDIA NETWORK

Nationwide Coverage

  • All 50 states
  • Tier III access to over 1100 theatres and 10,000 Screens
  • 40 million monthly viewers
  • DMA’s 93%

Rates based on Per Week/ Per Theater

  • :15/:30 ads available
  • Dealer tags can be added for a fee of $450
  • 4 Week minimum purchase
EMOTIONALLY ATTACHED RECEPTIVE MINDSET
UNINTERRUPTED AUDIENCE ATTENTION

Source: Lieberman Research Group 2013-2016; 89 different studies (20,586 moviegoers) around QSR, Automotive, Retail, CPG, Computer, Hotel, TV/Online, Financial, Insurance, Government/Military categories.