DRIVE PURCHASE INTENT

fund_yee16_horiz_4c_r02

SPECIAL INCENTIVE:  Get 1 Bonus Week for Every 3 Weeks Purchased!

Moviegoers are…

  • 25% more likely to buy a new
    vehicle
  • 30% more likely to buy a
    hybrid/alternative fuel vehicle
  • 35% more likely to lease a
    vehicle
  • 12% more likely to buy an SUV
  • 20% more likely to buy a truck
…in the next 12 months than
the average U.S. Adult.

Source: GfK MRI Doublebase Study 2015; Base= A18+, Moviegoers = Attended the movies once a month or more. All comparisons are versus the average U.S. A18+.

DRIVE VALUE

THE SCREENVISION MEDIA NETWORK

Nationwide Coverage

  • All 50 states
  • Tier III access to over 1100 theatres and 10,000 Screens
  • 40 million monthly viewers
  • DMA’s 93%

Rates based on Per Week/ Per Theater

  • Buy 3 weeks and get a bonus of 1 week free
  • Production cost for adding a dealer tag only $450
EMOTIONALLY ATTACHED RECEPTIVE MINDSET
UNINTERRUPTED AUDIENCE ATTENTION