Major League Baseball Productions and Screenvision Partner for Premiere of Official 2009 World Series Film

New York, NY – (Nov. 16, 2009)

New York, NY (November 16, 2009) – Continuing the strategy to offer theatre exhibitors compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, will partner with Major League Baseball Productions, the Emmy® award-winning in-house production department of Major League Baseball, to bring the Official 2009 World Series Film to select New York, New Jersey and Connecticut theatres. The film, chronicling the New York Yankees’ epic 2009 World Series championship run, will be featured at participating Bowtie Cinemas, Clearview Cinemas, Frank Theatres and National Amusements locations on November 23rd at 7:30pm for a one-time only event. The historic Ziegfeld Theatre in Manhattan will also hold a public red-carpet event that night with the World Series trophy on display and members of the Yankees organization, including players, scheduled to attend. Patrons of the red-carpet event will each receive a free copy of the World Series Film DVD. A second screening at 9:45pm is also scheduled at the Ziegfeld Theatre. Advance tickets for this event are available at www.mlb.com.

In the sports arena, Screenvision has garnered strong success with several initiatives including: Mets at the Movies and Phillies on the Big Screen – live baseball game events in the New York, New Jersey and Philadelphia markets; Return to the Rafters, the story of the 2007-2008 Boston Celtics, which ran at select National Amusements theatres in New England; the documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days, which was showcased in theatres across the country and last year’s Phillies World Series Film.

“Screenvision is committed to our exhibitor partners’ success. Our growing alternative content slate provides added entertainment options that bring additional box office revenue during off peak hours. We have found that sports is an area that works extremely well in the theatre,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. “The Official 2009 World Series Film is an incredible and exciting sports documentary that Yankees fans have been waiting for.”

“With our expanded multi-theater HD offering of the World Series Film, Yankees fans can relive the larger-than-life moments of their team’s incredible postseason journey on the big screen in theatres throughout the tri-state area,” said Elizabeth Scott, Vice President of Programming and Business Affairs, Major League Baseball Productions. “We’re excited to partner with Screenvision, whose network of partner exhibitors has allowed Major League Baseball to scale this event up as fan interest has demanded and promote the film’s DVD launch on a broad platform.”

Launched in 2007, Screenvision’s alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports to documentaries and children’s films. Screenvision is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision’s High Definition digital network. In 2010, Screenvision’s digital network will include 300 locations with live feed capability expanding its live event programming.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., Screenvision’s cinema advertising network is comprised of over 15,300 screens in more than 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering nearly half a billion consumer impressions annually through more than 150 theatrical circuits, including 17 of the top 25 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications
212-685-4300
jeff_klein@dkcnews.com/jason_geller@dkcnews.com

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