Screenvision Announces New Exhibitor Agreement with Cinema Entertainment Corporation

New York, NY – (Nov. 29, 2010)

Screenvision, the leading innovator in cinema advertising, announced today a new exhibitor agreement with Cinema Entertainment Corporation (CEC Theatres). Through this agreement, Screenvision expands its presence in theaters across the Midwest, including the key Minneapolis DMA.

With this deal, Screenvision will have exclusive national selling rights exhibited within Screenvision’s Premium Pod™ and non-exclusive rights for promotions. The deal represents CEC Theatres’ first foray into national advertisement display.

CEC Theatres currently operate 16 theatre locations and 123 screens across ten DMAs, including the Minneapolis market (DMA #15). Other key locations include Des Moines, Sioux City and Davenport, IA, as well as Fargo, ND.

“The deal with CEC Theatres further expands Screenvision’s reach in key Midwest markets,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “We are proud that CEC has chosen Screenvision for its national cinema advertising needs and we look forward to providing them with a new stream of revenue.”

“Creating a national advertising program through our agreement with Screenvision aligns with our strategy for growth and expansion while we continue to provide our guests with a superior cinematic experience,” said Bob Ross, President, CEC Theatres.

CEC Theatres began in 1955, operating two drive-ins in St. Cloud, MN. In 1964, CEC Theatres began to focus on building and acquiring freestanding indoor theatres; including the purchase of 70 screens from Central States Theatres in 2002. Today, CEC operates 123 screens and continues to have plans to grow its screen count and install digital cinema projection systems.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

ABOUT CINEMA ENTERTAINMENT CORPORATION

CEC Theatres currently operates over 123 screens in Minnesota, Iowa, Wisconsin and Nebraska. With company headquarters located in St. Cloud, MN, CEC Theatres remains a family-owned company with a commitment to bringing state-of-the-art theatre facilities to the communities it serves. For more information: www.cectheatres.com.

For more information regarding Screenvision, contact:
Jason Geller – Screenvision
212-497-0566
Jgeller@Screenvision.com

Jeffrey Klein, Marissa Florindi – Dan Klores Communications
212-685-4300
jeff_klein@dkcnews.com; marissa_florindi@dkcnews.com

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