Screenvision Announces New Long-Term Exhibitor Agreement With Phoenix Big Cinemas Management

New York, NY – (May 17, 2011)

Screenvision, a leading innovator in cinema advertising, announced today a new long-term agreement with Phoenix Big Cinemas Management. As a result of the deal, Screenvision broadens its presence within California, Virginia, Ohio, Florida, Kansas, Tennessee, Kentucky, North Carolina, and Nevada.

Headquartered in Knoxville, TN, Phoenix Big Cinemas operates 14 theatres and 128 screens across 13 DMAs, with a variety of locations including Los Angeles (DMA #2), Washington D.C. (DMA #9), Cleveland-Akron market (DMA #18), Orlando-Daytona Beach (DMA #19) and Kansas City (DMA #31). Additional cities include West Palm Beach, FL; Las Vegas, NV and Norfolk, VA.

Under the deal, Screenvision will digitize the Phoenix Big Cinemas’ circuit and have exclusive local, regional and national on-screen advertising selling rights as well as exclusive rights to the Phoenix Big Cinemas website advertising. Additionally, Screenvision will have rights to sell in-theater and online promotions.

“The partnership between Screenvision and Phoenix Big Cinemas expands our digital footprint, including our online network, and further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “We are delighted to bring unique entertainment to Phoenix Big Cinemas with this extended agreement.”

The partnership with Phoenix Big Cinemas and Screenvision’s digital network is the latest in a string of recent long-term agreements with exhibitor partners including Carmike Cinemas, Marcus Theatres, National Amusements, Rave Motion Pictures, Harkins Theatres and Malco Theatres.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

ABOUT PHOENIX BIG CINEMAS MANAGEMENT, LLC

Phoenix Big Cinemas Management, LLC is the largest theatre management company within the United States. PBCM currently oversees 25 cinemas with a total of 195 screens in 13 states throughout North America and has become the 21st largest theatre circuit in the country. PBCM is headquartered in Knoxville, Tennessee and employs approximately 1,000 full? and part-time associates nationwide. Each year millions of guests attend theatres managed by or that have films booked by Phoenix Big Cinemas Management. PBCM celebrated its 10 year anniversary in January 2011.

For more information regarding Screenvision, contact:

Caroline Kasabian
Screenvision
212-497-0453
ckasabian@screenvision.com

Jeffrey Klein/Ann Hinshaw
Dan Klores Communications
212-685-4300
Jeff_klein@dkcnews.com/ann_hinshaw@dkcnews.com

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