Screenvision Announces Partnership with Ford for In-Theatre Campaign Featuring Ford Fiesta
New York, NY – (July 2, 2010)
Screenvision, the leading innovator in cinema advertising, announced today a partnership with Ford to launch a new exclusive in-cinema campaign for the Ford Fiesta automobile across theatres nationwide. The campaign kicks off July 2nd and runs through September 2nd which features a 60-second spot airing within Screenvision’s exclusive Premium Pod™ segment. The in-cinema Ford Fiesta brand experience will also include Screenvision’s Advance College Screenings at universities and colleges in September.
Screenvision’s Advance College Screenings provide students with a first look at highly anticipated films in theatres on college campuses across the country. These special screenings provide Screenvision clients with the opportunity to showcase their brands to the elusive college-aged consumer in an influential, engaging environment. Screenvision’s college partners include Georgetown University, University of Michigan, Harvard University, University of Miami, Stanford University and many more.
“We are excited to have Ford Fiesta as a partner on Screenvision’s national cinema advertising network and we look forward to providing an effective platform to showcase their new automobile,” said Mike Chico, Executive Vice President, Sales and Marketing, Screenvision. “Ford’s interest and support of the Screenvision preshow offerings confirm their recognition of the power of Screenvision in-cinema advertising and its ability to reach a wide, captive audience.”
“Screenvision provides Ford with great national coverage and a placement and integration which are unique with other forms of media” said Susan Venen-Bock of Ford. “Working with Screenvision on our Ford Fiesta campaign will allow us to reach our target consumer who can actively engage with our messaging.”
Screenvision will promote the Ford Fiesta through its cinema advertising network of over 15,300 screens in over 2,500 theatre locations across all 50 states and 93% of DMAs nationwide. The Ford Fiesta campaign is built around the theme, “It’s a pretty big deal” and the spot is designed to get people’s attention by entertaining them while educating them about the vehicle. The spot opens with two people sitting in a Fiesta talking about the vehicle’s push-button start feature. From there, a whimsical world starts to unfold and the product messages are brought to life in an organic way.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,300 screens in 2,500 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT FORD MOTOR COMPANY
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Marissa Florindi
Dan Klores Communications
For more information regarding Ford, contact:
Ford Car Communications Manager
313.323.1984 | 313.218.8203 (cell)