SCREENVISION MEDIA CONTINUES TO GROW THE VALUE OF ITS EXHIBITOR NETWORK; SIGNS AGREEMENT WITH NEW VISION THEATRES

SCREENVISION MEDIA CONTINUES TO GROW THE VALUE OF ITS EXHIBITOR NETWORK; SIGNS AGREEMENT WITH NEW VISION THEATRES

 

Company Adds 493 Net Screens Over the Past 16 Months, With More Than 15 Million Additional Admissions

Exhibitor Efforts Driving Industry-Leading Growth

 

 

NEW YORK, N.Y., May 1, 2017 — Screenvision Media, a national leader in cinema advertising, today announced the signing of several long-term contracts, continuing to grow the value of its exhibitor network. Totaling 345 screens across 41 theaters with 11 key exhibitors, the new signings include: Atlas Cinemas, Bianchi Theatres, D’Place Entertainment, Foothills Entertainment, Frame One Theatres, Gunloch Enterprises, Melissa Gayle Cinema Corporation, New Vision Theatres, Schulman’s Movie Bowl Grille, Theater Group and Zemrak Pirkle Productions. With these new signings, the company has effectively added 493 net screens to its network over the past 16 months, totaling more than 15 million incremental annual admissions.

 

The additional signings follow the closing of an industry-leading year of growth for Screenvision Media. From 2015 to 2016, the company recorded a 24 percent revenue-per-patron increase, proving to be a key driver in the overall growth of the cinema advertising industry. Screenvision Media’s innovations in Connected Cinema and targeting, along with its continued focus on core on-screen offerings, continue to drive accelerated performance across the board, to further deepen its value to both advertisers and exhibitor partners against both advertising and audience demand.

 

Theaters within the newly signed agreements increase valuable ad inventory in 23 DMAs, with a significant presence in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Detroit, Dallas, Houston, Atlanta and Cleveland. Among these new exhibitor deals, Screenvision Media has signed a 25 year agreement with New Vision Theatres, as well as introduced theaters that have not previously run advertising before. In addition, the 2017 acquisition of Carmike Cinemas by AMC Theatres resulted in the company adding 330 AMC screens to its network while gaining 10 million impressions. These agreements build on strong exhibitor relations to strengthen Screenvision Media’s industry-leading position, and leave the company in a net positive position for the year ahead.

 

Following are details on the new exhibitor agreements:

 

Atlas Cinemas: Based in Cleveland, Ohio, Atlas Cinemas has five theaters representing 57 screens across the Cleveland DMA. All of the company’s screens are digital and Real D 3D screens.

 

Bianchi Theatres: Based in Los Angeles, California, Bianchi Theatres includes 11 screens equipped with the latest in digital projection, sound technology and wall to wall curved screens.

 

D’Place Entertainment: Based in Palm Springs, California, D’Place Entertainment has two theaters representing 15 screens across the Palm Springs DMA.

 

Frame One Theatres: Based in Boston, Massachusetts, Frame One Theatres has two theaters representing nine screens across the Boston DMA. Both Frame One Theatre locations will be exhibiting the Screenvision Select arthouse preshow.

 

Foothills Entertainment: Based in Kilgore, Texas, Foothills Entertainment has four theaters representing 13 screens. Three of the company’s screens are in the Dallas DMA, three are in the Shreveport DMA, and seven screens are in the Tyler-Longview DMA.

 

Gunloch Enterprises: Based in Tulsa, Oklahoma, Gunloch Enterprises have one theater representing four screens in the Tulsa DMA.

 

Melissa Gayle Cinema Corporation: Based in Roseland, New Jersey, Melissa Gayle Cinema Corporation includes three theaters representing seven screens across the New York DMA.

 

New Vision Theatres: Based in Westfield, New Jersey, New Vision Theatres has 17 theaters representing 194 screens, 56 of which will be new to the Screenvision Media network.

 

Schulman’s Movie Bowl Grille: Based in Texas, Movie Bowl Grille has two theaters representing 16 screens. Eight screens are located in the Dallas DMA and an additional eight screens are in the Houston DMA.

 

Theater Group: Based in Detroit, Michigan, Theater group has two theaters representing 13 screens, 10 screens in the Detroit DMA and three screens in the Flint DMA.

 

Zemrak Pirkle Productions: Based in San Francisco, California, Zemrak Pirkle Productions has two theaters representing six screens across the San Francisco DMA.

 

 

“Through continually elevating the unique innovations and additions to our offerings, including our data-driven, technical Connected Cinema experience and new Screenvision Select Preshow, exhibitors large and small are appreciating the benefit of advertising. Moreover, they are seeing the audience value from a Screenvision Media partnership now more than ever,” said John Partilla, CEO of Screenvision Media. “The growth of our incredibly robust exhibitor footprint will only help bolster our appeal to advertisers as well.”

 

“We have worked with Screenvision Media in the past, and continue to be impressed by the value they bring to the table. We’re excited about the direction that the company is heading, especially with new offerings like the Screenvision Front + Center Preshow and Connected Cinema Experience,” said Bud Mayo, Co-Founder and Chairman, New Vision Theatres. “Screenvision Media’s exhibitor network is continually growing, and to us, they were the right choice.”

 

“Our exhibitor network is stronger than it’s ever been, and we’re incredibly proud to continue welcoming additional partners into the Screenvision Media exhibitor family,” said Darryl Schaffer, EVP, Operations and Exhibitor Relations, Screenvision Media. “The addition of New Vision Theatres to our portfolio for the long term is very exciting.”

 

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ABOUT SCREENVISION MEDIA

Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,600 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.

 

Media Contacts:

Kate Carver – Olson Engage
Kcarver@olson.com

 

Caitlin Wiig – Olson Engage

caitlin.wiig@olson.com 

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