SCREENVISION NAMES INDUSTRY VETERAN SEETA ZIEGER VICE PRESIDENT, NATIONAL SALES, WESTERN REGION
New York – (March 31, 2008)
Screenvision, a leader in cinema advertising, has hired broadcast and broadband sales veteran Seeta Zieger to the post of vice president, national sales, western region. Reporting to Michael Chico, executive vice president, ad sales and marketing for Screenvision, Zeiger will be based in the company’s Santa Monica, California, office.
In her new position, Zieger will be responsible for oversight of Screenvision’s west coast advertising sales activities and operations. She will be charged with developing short- and long-term sales strategies, the development and integration of new account acquisitions and category growth programs, and with maintaining and enhancing current client partner relationships.
“Seeta brings a wealth of strategic ad sales expertise and is an exceptional agent of customer service and driving customer satisfaction,” said Chico. “Her knowledge of traditional and non-traditional media will be invaluable as we continue to expand our advertiser client base and build new services and offerings.”
Zieger joins Screenvision with more than 15 years of advertising sales experience, in both broadcast and broadband media. Zieger established herself in the broadband television start-up industry, most recently as vice president of ad sales for FirebrandTV, and previously as vice president, ad sales for Current TV. Prior to entering the broadband media space, Zieger had an extensive career in traditional television media, including the position of vice president, ad sales, for Universal Television Networks, which included cable networks USA, Sci-Fi and Bravo, and as an ad sales account executive for Turner Broadcasting, representing TBS, TNT and Cartoon Network.
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications