SCREENVISION NAMES SUZANNE LA FORGIA SENIOR VICE PRESIDENT, NATIONAL SALES
New York, N.Y. – (June 29, 2011)
Screenvision, a leading cinema advertising sales, services and content distribution company, today announced that industry veteran Suzanne La Forgia has been named Senior Vice President, National Sales. She will assume the role on July 5th, reporting directly to Mark Mitchell, Chief Revenue Officer. Suzanne will oversee all national sales, managing teams in New York, Chicago, Detroit and Los Angeles.
“Suzanne brings a wealth of relevant experience, industry relationships and energy to the role of Senior Vice President, National Sales. Her proven ability to forge advertising partnerships in the world of alternative video brings the type of leadership that will foster continued growth at Screenvision and across all of Cinema” said Mitchell.
La Forgia joins Screenvision after serving as Executive Vice President of Sales at RMG Networks, a leading digital and video place-based media company. Prior to RMG, La Forgia was President of the Digital Place-based Advertising Association (formerly OVAB) where she was instrumental in generating substantial increases in awareness and understanding of the place-based video advertising medium. La Forgia comes with a strong background in advertising sales having held several executive positions at The Hotel Networks, Oxygen Media, Hallmark Channel, and HGTV. La Forgia holds a Bachelor of Arts in Journalism with a Concentration in Business from The University of Georgia.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:www.screenvision.com.
For more information, please contact:
Jeffrey Klein, Ann Hinshaw