Screenvision & National Amusements Expand Relationship with New Long-Term Exhibitor Agreement

New York, NY – (Nov. 8, 2010)

Screenvision, a leading innovator in cinema advertising, and Massachusetts-based National Amusements, Inc., a world leader in the motion picture exhibition industry, announced today a long-term expansion of their in-theatre advertising relationship. The new partnership strengthens Screenvision’s nationwide digital network in top DMAs such as New York and Boston.

Through the agreement, Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements’ 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase, Multiplex and Cinema de Lux brands in New York, Boston, Philadelphia, Cincinnati, Hartford/New Haven, and Providence. Screenvision will have non-exclusive in-lobby promotions selling rights across the National Amusements’ US theaters. In addition, Screenvision will integrate their pre show content to the digital 4K cinema projection equipment being rolled out at National Amusements over the next several months.

The Screenvision cinema advertising network is comprised of over 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies.

“Expanding our relationship with National Amusements was a top-priority for Screenvision. National Amusements’ footprint is of great value to Screenvision and ensures we will continue to reach a vast audience with our first-rate preshow,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “This deal along with our recently signed long-term exhibitor agreements with Carmike Cinemas, Marcus Theatres, Rave Motion Pictures, Harkins Theatres and Malco Theatres further solidifies Screenvision’s strong exhibitor network.”

John Bilsborough, Senior Vice President, Operations, National Amusements, Inc. added, “We are pleased to continue our partnership with Screenvision and look forward to growing our advertising base by developing new and innovative approaches to on-screen advertising and in-theatre promotions. We are proud to be part of this first class advertising network.”

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

ABOUT NATIONAL AMUSEMENTS

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 950 screens in the U.S., U.K. and South America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex and Cinema de Lux brands. Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom, Inc. and CBS Corporation.

For more information regarding Screenvision, contact:
Jason Geller – Screenvision
212-497-0566
Jgeller@Screenvision.com

Jeffrey Klein, Marissa Florindi – Dan Klores Communications
212-685-4300
jeff_klein@dkcnews.com; marissa_florindi@dkcnews.com

For more information regarding National Amusements, contact:
Scott Bernstein – National Amusements
781-461-1600       x484
sbernstein@nationalamusements.com

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