Screenvision Partners with Starz for National In-Cinema Advertising Campaign Promoting the Pillars of the Earth Event Series

New York, NY – (July 23, 2010)

Screenvision, the leading innovator in cinema advertising, announced today a partnership with Starz to launch a national in-cinema campaign promoting the premium cable network’s upcoming event series The Pillars of the Earth. The two-week campaign will launch July 16th across Screenvision’s vast cinema advertising network, and features a 30-second spot airing within Screenvision’s preshow. The Pillars of the Earth, based on the best-selling book by Ken Follett, will premiere on Starz on July 23, 2010 at 10 p.m. ET/PT.

“We are pleased to be partnering with Starz again and helping them maximize awareness of their premium programming through the cinema environment. With the grand, cinematic nature of their mini-series event, our advertising network offers unmatched effectiveness in helping them make an impact with targeted consumers across the country,” said Michael Chico, Executive Vice President, Sales and Marketing, Screenvision.

Kelly Bumann, Starz SVP, Consumer Marketing commented, “At Starz, we recognize the power of Screenvision’s in-cinema advertising and continue to embrace its ability to connect with a truly significant audience. Through Screenvision, The Pillars of the Earth will receive unique placement and integration, which will increase awareness of this truly spectacular series.”

The Screenvision advertising network is currently comprised of more than 15,000 screens in over 2,500 theatre locations across all 50 states and 93% of DMAs nationwide. The 8-hour The Pillars of the Earth is a sweeping epic of good and evil, treachery and intrigue, violence and beauty. This sensuous, spirited and passionate story is set against the backdrop of war, religious strife and power struggles which tears lives and families apart. Ken Follett masterfully weaved these stories through the political turmoil of the 12th century England, creating a relevant and viable world for today’s audience and generations to come. The cast includes Ian McShane, Donald Sutherland, Rufus Sewell, Eddie Redmayne and Hayley Atwell.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,300 screens in 2,500 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

For more information regarding Screenvision, contact:
Jeffrey Klein/Marissa Florindi
Dan Klores Communications
212-685-4300
Jeff_klein@dkcnews.com
Marissa_florindi@dkcnews.com

For more information about Starz, contact:
Steve Belgard
720-852-5843
steve.belgard@starz.com

LinkedIn Share