Screenvision Presents National Premiere of The Big Uneasy
New York, NY – (Aug. 30, 2010)
Screenvision, the leading innovator in cinema advertising has partnered with humorist and New Orleans resident Harry Shearer to present the national one-day release of the feature-length documentary The Big Uneasy on August 30.
The Big Uneasy, marking the fifth anniversary of the flooding of New Orleans, follows Shearer as he speaks to insiders who reveal the shocking story of what went wrong during Hurricane Katrina. The documentary touches on important points such as how this disaster could have been prevented, and how some of the same flawed methods responsible for the levee failure during Katrina are being used to rebuild the system expected to protect New Orleans from future peril. These experts include Robert Bea, a renowned engineering professor at the University of California at Berkeley, Ivor van Heerden, formerly of Louisiana State University’s Hurricane Center (which has since been shut down), and Maria Garzino, an Army Corps of Engineers whistle blower who was named Public Servant of the Year in 2009.
Screenvision’s Programming Services division will make the documentary available to its exhibitor partners on August 30 for a limited, one-day on-screen engagement at more than 125 theaters across the country including the key DMAs of New Orleans, New York, Chicago, San Francisco, Los Angeles and Dallas. The Big Uneasy will be distributed through Screenvision’s hi-definition digital network, providing a high quality and cost-effective way to reach the desired locations.
“`The Big Uneasy’ is an incredible documentary that touches the hearts of all Americans and we look forward to working with Mr. Shearer to promote and deliver the film to moviegoers,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision.
The Programming Services division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision’s exclusive cinema experience with Dr. Wayne Dyer, the “Father of Inspiration” and its release of the independent film “The Lottery” are examples of recent successes coming out of Screenvision’s alternative programming division.
“While in London last year, I was watching a webcast of President Obama speaking at a town hall in New Orleans,” says Shearer. “He said the damage from Katrina was not just because of a natural disaster, but because the government was not properly prepared and didn’t provide an adequate response. It was outrageous to think that the flooding of New Orleans could have been prevented. I decided then that someone should do a feature film about this, and that someone was going to be me.”
The Big Uneasy is Shearer’s first documentary, and is produced by Karen Murphy (This is Spinal Tap, Waiting for Guffman).
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,000 screens in 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com
ABOUT THE BIG UNEASY
In his feature-length documentary The Big Uneasy, humorist and New Orleans resident Harry Shearer gets the inside story of a disaster that could have been prevented from the people who were there. As we approach the fifth anniversary of the flooding of New Orleans, Shearer speaks to the investigators who poked through the muck as the water receded and a whistle-blower from the Army Corps of Engineers, revealing that some of the same flawed methods responsible for the levee failure during Katrina are being used to rebuild the system expected to protect the new New Orleans from future peril.
In short segments hosted by John Goodman, Shearer speaks candidly with local residents about life in New Orleans. Together, they explore the questions that Americans outside of the Gulf region have been pondering in the five years since Katrina: Why would people choose the live below sea level? Why is it important to rebuild New Orleans?
The Big Uneasy is laced with computer imagery that takes you inside the structures that failed so catastrophically, and boasts never-before-seen video of the moments when New Orleans began to flood and the painstaking investigations that followed. The Big Uneasy marks the beginning of the end of five years of ignorance about what happened to one of our nation’s most treasured cities—and serves as a stark reminder that the same agency that failed to protect New Orleans still exists in other cities across America. For more information: http://www.thebiguneasy.com
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