SCREENVISION STRENGTHENS PRESENCE IN NEW YORK AND LOS ANGELES WITH LONG-TERM CLEARVIEW CINEMAS AND PACIFIC THEATRES AGREEMENTS
New York, NY – (July 25, 2011)
Cinema Advertising Leader Solidifies Theatre Network in Top Two DMAs
Screenvision, a leading innovator in cinema advertising, announced today new long-term agreements with Clearview Cinemas and Pacific Theatres. As a result of the deals, Screenvision has solidified its presence within the top two DMAs in the country (New York and Los Angeles) and will expand its digital network through the digitalization of the Pacific Theatres’ screens and networking the Clearview Cinemas’ lobby screens.
Headquartered in Florham Park, NJ, Clearview Cinemas owns and operates 46 theatres representing 243 screens. All of its theatres are in the New York DMA, with the exception of a number of screens in the important Philadelphia region. Screenvision currently represents Clearview Cinemas for local, regional and national advertising sales, with all locations showing the Screenvision digital on-screen preshow. Under the expanded deal, Screenvision will continue to have the exclusive selling rights to the on-screen preshow – including the 20 minute EPS (early preshow) and the Premium Pod LPS (late preshow) — as well as the lobby screen network, and non-exclusive rights to sell in-lobby promotions. Additionally, Screenvision has committed to digitize the Clearview lobby program so that it can run across locations via a central network.
Pacific Theatres is based in Los Angeles, CA and owns and operates 10 theatres representing 112 screens in the nation’s second ranked DMA. Screenvision currently represents Pacific Theatres for local, regional and national advertising sales. Under the new deal, Screenvision will digitize all of Pacific Theatres’ screens (with the exception of the drive-in theatres). Screenvision will also have non-exclusive 3rd-party rights to sell promotions and will digitize the balance of the circuit no later than August 31st of this year.
“The partnerships with Clearview Cinemas and Pacific Theatres expands our digital footprint in the two largest markets and further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “We are delighted to keep bringing unique entertainment to New York and Los Angeles with these extended agreements.”
“Screenvision has proven to be an effective partner with in-cinema advertising and our patrons always enjoy the entertaining pre-show,” said Beth Simpson Crimmins, Vice President of Marketing and Business Development at Clearview Cinemas. “We look forward to extending this relationship.”
“Audiences in Los Angeles are savvy, and they are sophisticated movie goers,” said Nora Dashwood, Chief Brand Officer, at Pacific Theatres. “The quality of Screenvision’s pre show is top notch and we are thrilled to extend this deal further.”
The partnership with Clearview Cinemas and Pacific Theatres is the latest in a string of recent long-term agreements with exhibitor partners and further strengthens the Screenvision network which incorporates long-term agreements with its largest partners including Carmike Cinemas, Marcus Theatres, National Amusements, Rave Motion Pictures, Harkins Theatres, Malco Theatres, Premiere Cinemas and Frank Theatres.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 14,500 screens in 2300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:http://www.screenvision.com.
ABOUT CLEARVIEW CINEMAS
A subsidiary of Cablevision Systems Corporation since 1998, Clearview Cinemas was formed in 1994 and currently operates 46 movie theatres with 243 screens in the New York metropolitan area, including the famous Ziegfeld Theatre in New York City. Clearview Cinemas operates theatres in New Jersey, Manhattan, Westchester, Rockland County, Long Island and Pennsylvania. More information can be found at www.clearviewcinemas.com.
ABOUT PACIFIC THEATRES
Founded in 1946 by William R. Forman and now a megaplex staple of Southern California, Pacific Theatres currently operates more than 110 screens throughout the Los Angeles area, including all four ArcLight Cinemas locations in Hollywood, Sherman Oaks, Pasadena and Beach Cities. The Pacific Theatres Winnetka 21 location in Chatsworth, California currently houses the largest screen in the Southern California Valley area. For more information visit www.pacifictheatres.com
For more information regarding Screenvision, contact:
Jeffrey Klein, Ann Hinshaw