SCREENVISION TAPS INTO EMERGING FILMMAKERS TO CREATE BRANDED ENTERTAINMENT
Provides Filmmakers with Opportunity to Showcase their Craft by Creating Shorts for Brands within Preshow Seen by 40 Million Moviegoers Monthly
New York, N.Y., April 24, 2013 – Screenvision, a national leader in cinema advertising, is helping brands harness the creative vision of up and coming filmmakers with the launch of Screenvision’s Emerging Filmmakers Series. The announcement was made here today at Screenvision’s first-ever Upfront presentation to advertisers at New York’s landmark Ziegfeld Theatre.
Developed with veteran Executive Producer, Rose Ganguzza of Rose Pictures, the Screenvision Emerging Filmmakers Series will put the spotlight on filmmakers. The platform enables emerging filmmakers to channel their creativity on behalf of Screenvision’s advertising partners by developing customized branded entertainment content. The filmmakers chosen will receive guidance in their projects from program mentor Ganguzza, a producer of more than one dozen noted independent films and documentaries, including “Trashed” (2012), “Margin Call” (2011) and “New York, I Love You” (2009).
“This program is representative of our commitment to the future of film and the new voices that will make it grow richer with each passing year,” added John McCauley, Screenvision’s Senior Vice President, Strategic Alliances. “We know brands are looking for exciting ways to connect and engage with audiences, and we feel that our Emerging Filmmakers program is a decidedly innovative way to do so. Brands now have an opportunity to take part in creating exceptional content, organic to the silver screen, having a life well beyond its cinema premiere. It’s true art that will tap into audiences they didn’t even know they had.” Screenvision’s Emerging Filmmakers Series is slated to launch in September 2013.