Beyoncé Performs Her Way From Stage to Screen with Screenvision’s One-Night-Only Cinema Event

New York, NY – (Nov. 16, 2010)

Screenvision, the leading innovator in cinema advertising, will bring Beyoncé’s “I AM…WORLD TOUR” to movie theatres in select cities for a special one-night-only cinema showcase on Thursday, November 18th at 7:30pm. Houston, Texas, Beyoncé’s hometown will have an early screening November 17th. Produced, directed and edited by Beyoncé Knowles, the “I AM…WORLD TOUR” concert film is an immersive entertainment experience, weaving together engaging concert and tour footage from various shows around-the-world to create the ultra Beyoncé concert experience — presented first-hand from the artist’s perspective.

Screenvision will digitally distribute the film to its participating exhibitor partners including Carmike Cinemas, Rave, National Amusements, Malco Theatres, Harkins Theatres, Reading Cinemas, Studio Movie Grill, Wehrenberg Theatres, Classic Cinemas, Mann Theatres and Landmark Theatres. A complete list of theaters can be found at www.beyonceonline.com. Additionally, Screenvision will offer marketing support for the film through its preshow programming and other in-theatre assets including a :30 spot currently running in Screenvision theatres.

In addition to offering rare behind-the-scenes glimpses into the dynamic personal world of Beyoncé on tour, “I AM…WORLD TOUR” features dazzling performances of more than twenty #1 hits transformed for the stage, guest appearances by superstars Kanye West and Jay-Z, and spectacular staging, costumes, lighting and production values. Beyoncé’s most recent concert tour entertained more than 1.1 million fans at more than one hundred shows in 32 countries and six continents across the globe.

“Screenvision is constantly seeking to amp up its alternative content offerings, and we’re thrilled to provide such an electrifying experience to our theatre-goers,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. “This is a great opportunity for fans to see Beyoncé in concert.”

CITIES/STATES FOR SCREENINGS:

Hollywood, CAMann Chinese 6 TheaterNovember 18
Elmhurst, ILClassic Cinemas YorkNovember 18
Philadelphia, PARave University City 6November 18
Dallas, TXDallas Royal 8 CinemaNovember 18
Revere, MARevere Showcase CinemasNovember 18
Fairfax, VAFairfax Corner 14 Delux CinemaNovember 18
Houston, TXLandmark River OaksNovember 17
Houston, TXStudio Movie Grill City CentreNovember 18
Tempe, AZHarkins Arizona Mils 25November 18
St. Louis, MOWehrenberg Ronnie’s 20 CinemaNovember 18
San Diego, CAReading Gaslamp CinemaNovember 18
Rogers, ARMalco Pinnacle Hills 12November 18
Atlanta, GALandmark Midtown ArtNovember 18
Pittsburgh, PACarmike PittsburghNovember 18

 

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

 

For more information regarding Screenvision, contact:

  • Jason Geller – Screenvision
    212-497-0566
    Jgeller@Screenvision.com
  • Jeffrey Klein, Marissa Florindi – Dan Klores Communications
    212-685-4300
    jeff_klein@dkcnews.com; marissa_florindi@dkcnews.com

For more information regarding Beyoncé contact:

  • Yvette Noel-Schure
    yns@schuremedia.com
    973-794-3431

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