How do you combine The Hobbit: The Battle of the Five Armies with Greyhound for a massive cinema audience? For one of our most unique and fun challenges, we used tongue-in-cheek humor to juxtapose these two worlds in an epic promotion. Thanks to an incredible partnership with Greyhound and Warner Bros., we were able to send Greyhound’s comfy buses to Middle Earth in a truly unique big screen premiere for both brands.
The Greyhound campaign exceed Screenvision Norms
Screenvision’s 2011-2013 Norms include 57 studies among moviegoers A18+.
- +13% Ad Likeability
- +24% Ad Influence on Consideration
- +33% Recommendation
- +40% Purchase Consideration