For Lincoln MKC, we disrupted our own show with a first-of-its-kind co-branded unit. After our typical show close, we brought the screen back to life with a special segment from Lincoln. Our animators built the MKC into the Front & Center show, brought viewers inside the MKC and launched a Lincoln spot directly from the inner console. Talk about a sweet ride.
Social AmplificationMillennials are social by nature and love to share opinions and information on their purchases: