When we were tasked with helping Nintendo blow up the launch of Mario Kart 8, we decided to throw a party for Mario, Luigi and 150 of their biggest fans. The campaign started with on-screen promotional elements that invited fans to join a live Mario Kart tournament on the big screen. On the day of the event, we captured all the fun on camera for a custom content segment with our gaming influencer Jessica Chobot. The game never looked more impressive than it did on our 40 foot screens.
Social AmplificationMillennials are social by nature and love to share opinions and information on their purchases: