Everyone falls in love at the movies. That’s why cinema was a perfect fit for Revlon’s “Love is On” campaign. We created a custom package that celebrated all things love on the big screen, including an entertainment news segment looking at the biggest love stories hitting the big screen. This creative campaign also took advantage of custom branded trivia about romantic moments from everyone’s favorite movies. Needless to say, moviegoers loved it.
Social AmplificationMillennials are social by nature and love to share opinions and information on their purchases: