For the debut of Volvo’s XC90 we gave moviegoers a virtual test drive in an interactive experience in a truly unique first in cinema. Utilizing our network of interactive screens, audiences worked together to take a brand new XC90 for a spin. Moviegoers were given free reign to explore the interior of the car, select their driving music, choose a day or night drive and then control the vehicle on a leisurely drive. The campaign provided an immersive brand experience for consumers that couldn’t be replicated in any other medium.
Social AmplificationMillennials are social by nature and love to share opinions and information on their purchases: