Screenvision’s preshow, Front + Center, not only includes local and national advertising, but also original lifestyle segments. The original content in our preshow exhibits entertaining shorts that grab the audience’s attention, therefore focusing the moviegoers on the ad spots as well.
“ReelFood” segments are produced by our in-house brand studio, 40 Foot Solutions. Reel Food is a food short series hosted by Chadwick Boyd, a food and lifestyle expert, TV host and author. Chadwick shares delicious food, recipes and entertaining tips to moviegoers in Reel Food.
Chadwick Boyd is a food & lifestyle expert, TV host and author. He regularly appears on Food Network, NBC, Fox, PBS and Lifetime, sharing delicious food, recipes and entertaining tips with millions of viewers. Chadwick is the host of a groundbreaking, new food short series, Reel Food, bringing food to the movies nationwide.
Chadwick contributes to Better Homes and Gardens, Serious Eats, The Kitchn, Huffington Post and more. He is regularly featured on TODAY.com and in House Beautiful, Redbook and Southern Living, among many others. He currently is on a national tour for his new Recipe Collection, "Entertaining with Vegetables." His next cookbook is slated for release in 2018.
Chadwick has test kitchens in New York City and Atlanta. He is most often found on Delta Air Lines headed on a new culinary adventure. For a schedule of appearances or more information, go to chadwickboydlifestyle.com.
Follow Chadwick on Facebook, Twitter and Instagram @chadwickboyd.
Front + Center Corner Stories highlight small-business initiatives, a great spot for local advertising. Corner Stories showcase community business, connecting the local movie theatres to their surrounding neighborhoods.
founder & head chef
Umber Ahmad grew up traveling around the world, belonging simultaneously everywhere and nowhere. Her family is from Pakistan and she grew up in a town in northern Michigan filled with first-generation Finns and Swedes. The magic of spices was first taught to her in Pakistan, where as a very young girl she learned that food had a language all its own. After studying genetics and business, Umber spent much of her career in finance. During her tenure as an investment banker, she was the subject of “Risk|Reward”, a critically acclaimed 2002 TriBeCa Film Festival-premiered documentary film about women on Wall Street.
While she continues to work closely with luxury brands, world-renowned chefs and restaurateurs to expand their concepts globally, Umber has found with the bakery the perfect intersection of all her expertise. By combining her business acumen, science education, and cultural knowledge, she is creating a food story like no other. As the first Colicchio Discovery brand, Umber is thrilled and honored to be building the next great culinary experience with Mah-Ze-Dahr Bakery. It is through the making and sharing of her treats that she has found her true voice.
Reel Fitness is an exercise short series featuring celebrity trainer Donovan Green. Donovan is the personal trainer to Dr. Oz, author of “No Excuses Fitness,” and founder of chairworkouts.com. In Reel Fitness, he helps moviegoers get started on their own fitness routines, with tips and tricks to get them on the path to their own ideal bodies.
Meet Donovan Green, he is the personal trainer to Dr. Oz, Author of “No Excuses Fitness”, and founder of chairworkouts.com, just to name a few. He has trained many top athletes and celebrities, but his main focus is what he likes to call “the forgotten crowd”. That’s right, the stay-at-home moms, the injured, obese and anyone in need of change but have no idea how/where to start. Teaching people how to work out safely and guaranteeing amazing results in record time is his mission.
Hollywood stars are some of the fittest people in the world, and the trainers that get them ready for the big screen are in high demand. In Reel Fitness, celebrity trainer Donovan Green will help moviegoers get started on their own fitness routines, guiding them on the path to their own ideal bodies.
Reel Home is hosted by Elizabeth Rees, founder of Chasing Paper, a stylish, removable wallpaper company. Elizabeth shares design and décor tips on how to make areas in your home look and feel movie worthy - and on a budget.
Elizabeth Rees is the founder of Chasing Paper, a stylish, removable wallpapercompany. As third generation in her family’s printing company, she grew up learning theins and outs of ink, paper and patterns. With the belief that printing is not only a familytradition, but also a craft, Elizabeth carved out her own path in paper by developing aline of innovative, design-conscious removable wallpaper.
Elizabeth cultivated her entrepreneurial spirit over the past ten years of work, study andtravel. Moving several times during this period also created an excitement to decorateand make each new space she lived in her own. After countless conversations withserial-movers, stylish mamas, renters who feel like anything but, DIYers and, of course,commitment-phobes, the idea for Chasing Paper began to take form and Elizabethformally launched the company in March 2013.
With the philosophy that design is for everyone, Chasing Paper offers customers anaffordable, fun way to transform spaces of all sizes. Wallpaper is an extraordinary wayto transform an environment, and removable wallpaper removes that fear ofcommitment many people have. Available in a wide variety of colors and patterns,Chasing Paper’s easy “peel-and-stick” application makes it the perfect solution for anyinterior project. Manufactured in the United States (Milwaukee, WI), Chasing Paper isprinted on a high-quality removable fabric, backed with a low tack adhesive and sold inpanels measuring 2 feet by 4 feet.
Elizabeth holds a Bachelor of Arts degree in Journalism from Indiana University and aMaster of Arts from the American University of Paris. Prior to launching Chasing Paper,Elizabeth worked at the National Geographic Society.
The company is based in New York, New York where Elizabeth resides.
The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:
80M Millennials in the U.S. today
$200B in buying power in 2015
$1.4T in buying power estimated in 2020
They overindex as consumers in these key categories:
Health and Beauty-122
Millennials are social by nature and love to share opinions and information on their purchases:
Super influential consumers-133
Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:
59% ad recall
76% ad likeability
79% purchase Intent
Benefits of Joining
We provide a comprehensive employee benefits package to all of our employees.Here are some of the benefits you can participate in at Screenvision.
Medical, dental and vision options
401 (k) plan with match
Flexible spending (medical option)
10 paid holidays
Vacation and personal time off
Transit commuter and parking program
Company paid life insurance
Casual corporate dress (exception of client facing employees)
Summer Friday hours
Companywide movie event on a quarterly basis (NY locations only)
Employee assistance program
Employee discounts across a variety of products and services
Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.
Weekly Nielsen Rating
Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.