HOW CONTENT MARKETING CAN LEVERAGE A GENUINE CONNECTION TO YOUR AUDIENCE
By Screenvision Media CMO John McCauley
At Screenvision Media, our philosophy is simple – you can buy an impression anywhere – but you will only ensure a lasting impression if you can create a genuine connection to your audience. We believe content marketing is the most visceral touch point of our “Connected Cinema” offering – where brand stories come to life, and cinema is the perfect home to tell those stories.
My colleagues have showcased how cinema is hot and growing, it has piqued the interest and attention of the biggest names and greatest creative minds in the business. I am proud to introduce a new landmark position at our company with Screenvision Media’s first-ever Chief Creative in Residence – the legendary Sir John Hegarty. A member of the Advertising Hall of Fame, Sir John continues to transform the advertising game with every new chapter of his career and believes in the future of cinema. Last year, he launched the world’s largest global initiatives campaign with a piece he exclusively built for cinema. For Screenvision Media, Sir John will provide creative counsel and direction for key advertisers and unparalleled big-screen campaigns.
We also announced at our upfront that Screenvision Media has teamed up with KAOS Connect—the leader in Event Cinema. With KAOS Connect on our team, we can offer our immersive theater setting for exclusive special events. We’re also launching an exclusive opportunity around Shazam Sessions, a unique music content package that allows for an audience to discover and connect to new music.
Our award-winning in-house brand studio, 40 Foot Solutions, is dedicated to discovering, uncovering, developing and creating the most unique and engaging opportunities for brands in cinema. We have proven the impact of organic storytelling on our audience, and in return their impact on brands. While we’re actively creating industry-leading branded entertainment for many of our partners, tonight we announced we’re getting into original programming. Our 40 Foot Solutions team has joined forces with actor and producer Greg Grunberg, and his Bandwagon Media, for our first-ever original series – “Movie Nights.” The story focuses on five long-time friends who, no matter what’s going on in their lives, get together every Friday night to see a movie. This will not only be the first scripted series in cinema, it will also be the first to invite brands into the process. Each episode is structured to support a brand story, tied intrinsically to the plot line.
We’re excited to continue to offer best-in-class marketing solutions for our partners to leverage genuine connections with the most powerful audience through Screenvision Media.