Eric Krasnoo

SVP, Screenvision Sports

Favorite Movie: Good Will Hunting

Favorite Movie Snack: Raisinets

Eric joined Screenvision Media in January of 2019 to build and lead Screenvision Sports. As a natural extension of Screenvision Media, Screenvision Sports’ vision is to be the leading premium video partner for professional leagues, teams and properties creating new marketing and revenue opportunities for our partners.

Prior to joining Screenvision, Eric spent eight seasons with Major League Soccer building the commercial media sales and operational efforts for the league and has held a broad array of senior roles across all facets of the sports industry.
Eric received an MBA from Cornell University, his BA from Wesleyan University and is on the board of Wesleyan’s Athletics Advisory Council.

In addition, Eric is a Trustee at Link Community Charter School in Newark, NJ, a 20-year member of the Westfield United Soccer team and an avid college sports fan, following the alma maters of his son (Michigan) and daughter (Indiana).
He and his wife Linda live in Princeton, NJ.

Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:

80M Millennials in the U.S. today
$200B in buying power in 2015
$1.4T in buying power estimated in 2020

They overindex as consumers in these key categories:

Technology-140
Retail-132
Health and Beauty-122
Travel-144
Restaurants/Dining out-130

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:

59% ad recall
76% ad likeability
54% consideration
79% purchase Intent

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision.

Medical, dental and vision options
401 (k) plan with match
Flexible spending (medical option)
10 paid holidays
Vacation and personal time off
Transit commuter and parking program
Company paid life insurance
Aflac options
Casual corporate dress (exception of client facing employees)
Summer Friday hours
Companywide movie event on a quarterly basis (NY locations only)
Employee assistance program
Employee discounts across a variety of products and services

Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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Eric Krasnoo

Purchasing Power

Social Amplification

Impact

Benefits of Joining

Weekly Nielsen Rating

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