Katy Loria is Chief Rev Officer for Screenvision Media. In this role she has oversight of strategy and revenue generation for National and Local Advertising Sales. During her tenure at Screenvision, Loria has helped architect Cinema’s premium video strategy and enthusiastically advocates the benefits of the movie-going audience as audience replacement in overall media landscape of declining TV viewership.
Prior to her 5 years at Screenvision, Loria spent nearly 20 in media sales at Viacom across a portfolio of brands within the Nickelodeon Kids and Family group. She first managed the East Coast efforts for linear ad sales and ultimately helped integrate the digital and linear ad sales teams into a 360 selling platform.
Loria holds board positions on the Cinema Advertising Council, the Video Advertising Bureau as well as The Picture House, a non-profit community theater in her hometown of Pelham, NY. Above all, she is the proud mother of movie-loving 13 year old twins and far too many pets.