Prior to Screenvision, Sarah was Senior Vice President, Research at Nickelodeon where she supported Ad Sales and Programming.
While there she lead a team of researchers that leveraged strategic insights to influence revenue, programming, content marketing and build brand recognition.
She was also actively involved in media measurement and worked with various data sources to advice and recommend best practices.
Sarah built her research career at various companies including Viacom, NBCU and CBS.
She began her career as a desk assistant at CBS News. She credits her time in a newsroom for rarely if ever missing a deadline and remains a news junkie to this day.
When not following the latest news headlines or what’s going on in the world of media measurement, Sarah can be found enjoying time with her family, which often means sitting in the bleachers watching her husband coach their sons budding baseball career.