Sarah Barasch

SVP, Research

Favorite Movie: Love Actually

Favorite Movie Snack: Raisenets

Favorite Actor: Ian McKellen

Prior to Screenvision, Sarah was Senior Vice President, Research at Nickelodeon where she supported Ad Sales and Programming.
While there she lead a team of researchers that leveraged strategic insights to influence revenue, programming, content marketing and build brand recognition.

She was also actively involved in media measurement and worked with various data sources to advice and recommend best practices.

Sarah built her research career at various companies including Viacom, NBCU and CBS.

She began her career as a desk assistant at CBS News. She credits her time in a newsroom for rarely if ever missing a deadline and remains a news junkie to this day.

When not following the latest news headlines or what’s going on in the world of media measurement, Sarah can be found enjoying time with her family, which often means sitting in the bleachers watching her husband coach their sons budding baseball career.

Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:

80M Millennials in the U.S. today
$200B in buying power in 2015
$1.4T in buying power estimated in 2020

They overindex as consumers in these key categories:

Technology-140
Retail-132
Health and Beauty-122
Travel-144
Restaurants/Dining out-130

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:

59% ad recall
76% ad likeability
54% consideration
79% purchase Intent

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees.Here are some of the benefits you can participate in at Screenvision.

Medical, dental and vision options
401 (k) plan with match
Flexible spending (medical option)
10 paid holidays
Vacation and personal time off
Transit commuter and parking program
Company paid life insurance
Aflac options
Casual corporate dress (exception of client facing employees)
Summer Friday hours
Companywide movie event on a quarterly basis (NY locations only)
Employee assistance program
Employee discounts across a variety of products and services

Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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Sarah Barasch

Purchasing Power

Social Amplification

Impact

Benefits of Joining

Weekly Nielsen Rating