GEICO PREMIERES FIRST NATIONAL CINEMA ADVERTISING SPOT THROUGH EXCLUSIVE DEAL WITH SCREENVISION
New York – (Oct. 12, 2007)
Screenvision, the global leader in cinema advertising, announced today that in a collaborative effort with Horizon Media, it has signed leading auto insurance company GEICO for a two-minute long advertising spot to air during its national digital preshow. This deal marks GEICO’s first national cinema advertising campaign.
GEICO’s national cinema spot will bring the company’s iconic Cavemen advertising campaign to the big screen through an original long-form advertisement debuting this month as part of Screenvision’s annual SCREAMvision, a Halloween-themed digital preshow.
“Screenvision is thrilled to partner with Horizon Media to bring GEICO’s groundbreaking advertising to our national preshow,” said Michael Chico, Executive Vice President, Sales and Marketing, Screenvision. “Having a prestigious advertiser like GEICO recognize the power our digital preshow speaks volumes to the value that we present marketers in maximizing the potential of their brands through the cinema platform. From long-form content, to traditional 30-60 second spots, Screenvision’s digital preshow offers marketers a number of impactful ways to reach the coveted, movie-going demographic.”
GEICO’s creative advertising agency, The Martin Agency, is responsible for conceptualizing the Caveman TV spots. This national spot marks the first time the Caveman concept is being brought to the big screen. The two-minute original spot finds the three Cavemen in a luxurious high-rise apartment, serenading a room full of women with “Everything Happens to Me,” a song popularized by Frank Sinatra in the 1940s. The advertisement is intended to drive traffic to www.cavemanscrib.com, a popular interactive website showcasing the Cavemen in a bachelor pad.
Bill Brower, GEICO Director of Marketing, added, “We’re pleased to be a part of the entertaining Screenvision digital pre-show, which is a great niche venue to showcase our award winning creative and reach the engaged movie enthusiast.”
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 15,500 screens in over 2,400 theatre locations across all 50 states and 91% of DMAs nationwide and delivers more than 600 million consumer impressions annually through more than 160 theatrical circuits, including 13 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications