IN-CINEMA ADVERTISING GIANT SCREENVISION ADDS TELEVISION VETERAN TO ITS SALES AND NEW BUSINESS TEAM HIGHLIGHTING NEW TV AD BUY MODEL
NEW HIRES LED BY VIACOM VETERAN DWIGHT FAIRBACK
JOINING AS SENIOR VICE PRESIDENT, NEW BUSINESS OF NATIONAL SALES
New York, N.Y., May 9, 2013 – Screenvision, a national cinema advertising leader, is continuing to bolster its sales team with the addition of Dwight Fairback, veteran television executive to its national advertising sales division. The announcement comes on the heels of its first-ever Upfront presentation, where Screenvision unveiled a new in-cinema ad sales approach which includes demo guarantees supported by Nielsen’s Cinema Audience Reports.
Jim Tricarico, Chief Revenue Officer who joined Screenvision in late 2012, after twelve years at Nickelodeon as EVP of Sales, also announced, in addition to Fairback, a duo of key staffers, with Kimberly Nokes, from CBS Television and James Fusco, formerly with Nickelodeon Kids & Family, fulfilling new matching roles as Account Executives, National Sales.
Screenvision’s new Senior Vice President of New Business, Dwight Fairback, comes to the company with twenty-five years of diversified sales and business development experience, working in both the TV and digital industries. Most recently at Viacom, Fairback’s spent seven of the last nine years as Senior Account Executive on the Nickelodeon Kids & Family national sales team, working with agencies such as MediaVest, McCann, Horizon and MPG. Dwight successfully created many multi-platform, new business partnerships with clients such as Microsoft, Subway, P&G, GM, J&J, Dannon and others.
Tricarico will continue to strengthen Screenvision’s advertising sales efforts with the addition of Nokes and Fusco, both of whom join the company as Account Executives, National Sales. Kimberly comes from CBS Television where she worked for three years in Primetime National Sales. James comes from Nickelodeon Kids & Family digital advertising sales, where he worked across the kid targeted and parenting targeted portfolio series.
“We are excited about the addition of our new team members,” begins Tricarico. “We know their vast experience and knowledge will help bring Screenvision’s new messaging and sales strategy to light, as we continue to look to put brands front and center on our screens.”