Why Regional Movie Ads?
On-screen regional movie theatre commercials are bigger, louder and brighter than advertisements seen anywhere else. You don’t get the same effect from print, internet ads or even television. In fact, research shows that 42 percent of moviegoers feel a more intense emotional response to film than to TV programs, radio, and magazines. The same goes for an audience’s response to on-screen movie ads.
People who watch an ad on a movie screen become 32 percent more engaged as the commercial reaches its conclusion. The same is not true for people watching TV ads. At home, viewers might be sitting in front of a laptop while clicking through channels on the TV and scrolling through social media on their phone. At the movies, their attention is on the entertainment for which they paid.
Some research has found that eighty-eight percent of people who see an advertisement on a cinema screen remember the advertised brand correctly when they’re asked to recall it later. A Hall & Partners study found that only 1.6 percent of people could remember seeing a named ad on TV at home.
Screenvision offers a pre-show experience that encourages audience engagement. We understand the intricate balance between entertainment and marketing. Content segments, trivia, music, and interactive pieces provoke audience members to get involved. Adding your custom branding to individual segments, interstitials or the entire pre-show authentically and naturally places you before a prime audience.
Viewers can’t turn you off. Although they can ignore the movie theatre commercials, they tend to stay alert. They’re in this for the experience.
If you want to attract customers to your business, you’ll need to get in front of people who have already decided to leave their houses and spend their money on consumer goods and services. Going to the movies is a social event.
Cinema is an immersive experience. The audience is primed to absorb information. However, people don’t just consume film “in the moment.” They talk to their friends about it long after it’s over. If you can make an impact on the big screen using local movie theater commercials, you can extend your reach and visibility.