NATIONWIDE INSURANCE SIGNS WITH SCREENVISION
New York – (Feb. 28, 2008)
Screenvision, the global leader in cinema advertising, has announced that Nationwide Insurance has signed on for a multi-platform program focused on reaching African-American moviegoers. The program, featuring 30 second spots, cinema slides, box-office handouts and in lobby standees, will run across Screenvision’s dedicated African-American Cinema Network throughout this month and in May and October 2008. The deal was brokered on behalf of Nationwide Insurance by Matlock Advertising and PR – marking Screenvision’s first African-American Cinema Network buy initiated by a specialized African-American advertising agency.
Within Screenvision’s nationwide reach, representing theatres in 92 percent of all DMAs, the Company is able to target community areas with high concentrations of specific demographics. Screenvision’s African American Cinema Network enables marketers to most effectively reach this audience segment with targeted advertising messaging. This network is currently comprised of more than 320 theatres and over 2,200 screens, with a total reach of more than 86 million admissions annually and includes coverage in the top five DMAs: New York, Los Angeles, Chicago, Philadelphia and Boston.
“Having a national network with more than 2200 theatres across the country uniquely enables Screenvision to help advertisers micro-target to meet their objectives,” said Michael Chico, executive vice president of Sales and Marketing for Screenvision. “We’ve done the research and identified the locations where certain desirable demographics are most concentrated and are offering advertisers such as Nationwide an opportunity to effectively reach consumers.”
Luis Calva, marketing campaign consultant for Nationwide added: “This is an excellent vehicle for a one-to-one connection with the African-American audience. Nationwide is always looking for innovative opportunities to reach consumers in a meaningful and relevant way. This partnership with Screenvision is a good fit and we look forward to a successful campaign.”
Screenvision also offers the Hispanic Cinema Network and the College Cinema Network which are targeted subsets of its national cinema network. The Hispanic Cinema Network similarly reaches consumers in high density Hispanic communities. The College Cinema Network includes both on-campus and near-campus movie theatres.
“Screenvision came to us with a solution, a proven platform that allows us to specially target the Nationwide message for the African-American community,” added Renita Hunt, media supervisor for Matlock Advertising and Public Relations. “We recognize that this is only one network of theatres of Screenvision’s national coverage and look forward to working with Screenvision on this and future campaigns for our clients.” To date, Screenvision has developed targeted network campaigns for several prominent brands. These include Honda, ABC Entertainment, U.S. Cellular, Volkswagen and Lifetime Television.
ABOUT NATIONWIDE INSURANCE
Nationwide Insurance, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $158 billion in assets. Nationwide ranks 104 on the Fortune 100 list. The company provides a full range of insurance and financial services, including auto, homeowners, life, farm, commercial insurance, administrative services, annuities, mutual funds, pensions and long-term savings plans. For more information, visit www.nationwide.com
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications