IN-CINEMA ADVERTISING GIANT SCREENVISION ADDS TELEVISION VETERAN TO ITS SALES AND NEW BUSINESS TEAM HIGHLIGHTING NEW TV AD BUY MODEL
NEW HIRES LED BY VIACOM VETERAN DWIGHT FAIRBACK
JOINING AS SENIOR VICE PRESIDENT, NEW BUSINESS OF NATIONAL SALES
New York, N.Y., May 9, 2013 – Screenvision, a national cinema advertising leader, is continuing to bolster its sales team with the addition of Dwight Fairback, veteran television executive to its national advertising sales division. The announcement comes on the heels of its first-ever Upfront presentation, where Screenvision unveiled a new in-cinema ad sales approach which includes demo guarantees supported by Nielsen’s Cinema Audience Reports.