Women of the Storm Partners with Screenvision to Run PSA Campaign in Support of Gulf Coast Restoration Efforts
New York, NY – (Jan. 26, 2011)
Screenvision, a leading innovator in cinema advertising, announced today a partnership with Women of the Storm, a non-political, non-profit grassroots organization formed in the wake of Hurricane Katrina. Through the partnership, Screenvision will run Women of the Storm’s Be the One PSA within its cinematic preshow, touting the importance of the Gulf Coast region in the wake of the BP oil spill. Be the One is set to run on over 6,400 screens nationwide beginning January 28th through February 24th.