Cynopsis: Digital- Screenvision Names Robert Formentin Vice President, Web Operations & Digital Sales
New York, NY – (Oct. 7, 2010)
New York, NY – (Oct. 6, 2010)
Screenvision, a leading innovator in cinema advertising, has hired online advertising and mobile marketing executive Robert Formentin as its new Vice President, Web Operations and Digital Sales.
In his new position, Formentin will be responsible for leading the development of Screenvision’s online advertising and mobile marketing division, providing the vision and setting strategy for the company’s expanding digital advertising solutions. Furthermore, he will focus on generating additional revenue through ad sales representation of entertainment websites and creating cutting edge marketing programs using the latest mobile technologies.
New York, NY – (Oct. 4, 2010)
Screenvision, a leading innovator in cinema advertising, announced today it has extended its relationship with Belmont Capital by signing a new long-term exhibitor agreement. Through the deal, Screenvision will continue to have exclusive rights to the on-screen preshow and will now also have exclusive third party selling rights of promotions as well as an additional minute of late preshow inventory.
The deal with Belmont Capital further solidifies Screenvision’s presence in the Northeast territory as the exhibitor’s network extends from Maine to New York,
New York, NY – (Sept. 30, 2010)
Screenvision, a leading innovator in cinema advertising, has joined forces with Mitsubishi Digital Electronics America (MDEA) to rollout an innovative in-theater 3D ad campaign to promote MDEA’s 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30 second 3D spot is MDEA’s first foray into cinema advertising and is a part of its integrated in-theater marketing push – including retail coupon handouts and an exit sampling program —
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