New York, NY – (Oct. 7, 2009)
Cinema Advertising Leader Continues to Expand Digital Entertainment Network
Screenvision, the leading innovator in cinema advertising, announced today a new long-term agreement with Malco Theatres. The partnership drives Screenvision’s overall screen count to 15,366 increasing its digital screen count to over 7,700. The deal comes as the quality of the digital preshow has been enhanced nationwide to accommodate exhibitors’ growing interest in preshow entertainment.