• NATIONWIDE INSURANCE SIGNS WITH SCREENVISION

    New York – (Feb. 28, 2008)

    Screenvision, the global leader in cinema advertising, has announced that Nationwide Insurance has signed on for a multi-platform program focused on reaching African-American moviegoers. The program, featuring 30 second spots, cinema slides, box-office handouts and in lobby standees, will run across Screenvision’s dedicated African-American Cinema Network throughout this month and in May and October 2008. The deal was brokered on behalf of Nationwide Insurance by Matlock Advertising and PR – marking Screenvision’s first African-American Cinema Network buy initiated by a specialized African-American advertising agency.

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  • SCREENVISION ADDS FRANK THEATRES

    New York – (Jan. 23, 2008)

    Screenvision, the global leader in cinema advertising, has been appointed exclusive cinema advertising agency for Floridabased exhibitor Frank Theatres. Under the agreement, Screenvision will hold exclusive on-screen advertising sales rights for the exhibitor’s 206 screens. Screenvision will also represent Frank Theatres in sales of in-lobby media and promotions.

    Frank Theatres operates in top U.S. Designated Market Areas (DMAs) across several states, including New Jersey,

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  • SCREENVISION EXPANDS LOS ANGELES PRESENCE THROUGH RENEWED CONTRACT WITH PACIFIC THEATRES

    New York – (Dec. 3, 2007)

    Screenvision, the global leader in cinema advertising, announced the renewal of its cinema advertising contract with Pacific Theatres, the country’s largest West Coast-based exhibitor with 328 screens in major markets including Los Angeles and San Diego. Under the agreement, Screenvision will exclusively sell national and local on-screen advertising for Pacific’s circuit and also secures representation for in-lobby promotions media.

    The Los Angeles DMA accounts for nearly half of Pacific Theatres’ screens,

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  • GEICO PREMIERES FIRST NATIONAL CINEMA ADVERTISING SPOT THROUGH EXCLUSIVE DEAL WITH SCREENVISION

    New York – (Oct. 12, 2007)

    Screenvision, the global leader in cinema advertising, announced today that in a collaborative effort with Horizon Media, it has signed leading auto insurance company GEICO for a two-minute long advertising spot to air during its national digital preshow. This deal marks GEICO’s first national cinema advertising campaign.

    GEICO’s national cinema spot will bring the company’s iconic Cavemen advertising campaign to the big screen through an original long-form advertisement debuting this month as part of Screenvision’s annual SCREAMvision,

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  • SCREENVISION NAMES JOHN MISSALE, CHIEF TECHNOLOGY OFFICER

    New York – (Oct. 12, 2007)

    Screenvision, a global leader in cinema advertising, has appointed veteran technology management and operations executive John Missale to the newly created position of chief technology officer.

    In his new position, Missale is charged with advancing Screenvision’s footprint in the media sector by maximizing new technology opportunities. He is responsible for Screenvision’s new media, digital, and internal technical strategy and execution designed to enhance the technology driven services the company provides to exhibitors,

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  • SCREENVISION EXPANDS ACTIVITY IN ALTERNATIVE CONTENT PROGRAMMING FOR THEATERS

    New York – (Aug. 22, 2007)

    Leading Cinema Advertising Company Launches New Division Headed by Programming Executive David Wengrod
    Teams-Up with NY Mets for Unique In-Theater Offering

    To help movie exhibitors attract new audiences and expand profitability during off-peak hours, Screenvision, the global leader in cinema advertising, is expanding its focus on alternative programming offerings and today announced the launch of a new division tasked to champion such activities. Screenvision’s expanded alternative content business,

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