DODGE AND SCREENVISION CONTINUE CINEMA ADVERTISING PARTNERSHIP WITH CAMPAIGN PROMOTING ALL-NEW 2009 DODGE JOURNEY
New York – (April 24, 2008)
Screenvision, a leader in cinema advertising, and the Dodge brand have expanded their longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey, the brand’s first crossover vehicle. Screenvision’s advertising network will be the exclusive incinema home for the campaign which is highlighted by an all-new 60-second spot made specifically for the theater experience. The Dodge Journey commercial will run during Screenvision’s national preshow programming in May.