• SCREENVISION NAMES JOHN MISSALE, CHIEF TECHNOLOGY OFFICER

    New York – (Oct. 12, 2007)

    Screenvision, a global leader in cinema advertising, has appointed veteran technology management and operations executive John Missale to the newly created position of chief technology officer.

    In his new position, Missale is charged with advancing Screenvision’s footprint in the media sector by maximizing new technology opportunities. He is responsible for Screenvision’s new media, digital, and internal technical strategy and execution designed to enhance the technology driven services the company provides to exhibitors,

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  • SCREENVISION EXPANDS ACTIVITY IN ALTERNATIVE CONTENT PROGRAMMING FOR THEATERS

    New York – (Aug. 22, 2007)

    Leading Cinema Advertising Company Launches New Division Headed by Programming Executive David Wengrod
    Teams-Up with NY Mets for Unique In-Theater Offering

    To help movie exhibitors attract new audiences and expand profitability during off-peak hours, Screenvision, the global leader in cinema advertising, is expanding its focus on alternative programming offerings and today announced the launch of a new division tasked to champion such activities. Screenvision’s expanded alternative content business,

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  • SCREENVISION NAMES MEDIA INDUSTRY VETERAN MICHAEL CHICO EXECUTIVE VICE PRESIDENT, SALES

    New York – (Aug. 2, 2007)

    Prominent Media Executive Joins Company to Oversee Sales Activity and Expand Out-Of-Home Media Footprint

    Screenvision, the global leader in cinema advertising, has hired media sales veteran Michael Chico as its new Executive Vice President, Sales. The announcement was made today by Matthew Kearney, CEO, Screenvision

    In his new position, Chico will be responsible for all revenue generation from national, regional and local advertising of Screenvision cinema advertising activities.

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  • SCREENVISION EXPANDS PARTNERSHIP WITH WEHRENBERG THEATRES

    New York – (March 26, 2007)

    New Agreement Extends Screenvision High Definition Digital Network To Nearly 7,200 Screens Nationwide

    Screenvision, a leader in cinema advertising, has expanded its relationship with Wehrenberg Theatres, a St. Louisbased exhibitor. Under the new agreement, Screenvision will install its high definition digital network system on all of Wehrenberg’s 204 screens; 153 of these screens are located in the St. Louis DMA. By expanding its partnership with Wehrenberg,

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  • SCREENVISION TO SHOWCASE AMERICAN IDOL STAR AND RCA RECORDS/ 19 RECORDINGS ARTIST KATHARINE MCPHEE IN APRIL PRESHOW

    New York – (March 13, 2007)

    High Definition Digital Preshow Features Soundtrack and Music Video From McPhee’s Self-Titled Debut Album

    Screenvision, a leading cinema advertising company, will showcase the music of Katharine McPhee to moviegoers across the country per an agreement with RCA Records/19 Recordings, a unit of Sony BMG Music Entertainment. The “American Idol” star, whose self-titled album debuted at #2 on the Billboard 200 Charts, will kick-off Screenvision’s new “Featured Artist of the Month” cinema advertising preshow series.

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  • SCREENVISION ANNOUNCES WINNER OF “SHORT SCRIPT – BIG SCREEN” COMPETITION

    New York – (March 12, 2007)

    Philadelphia Copywriter Wins Opportunity for Original Two-Minute Short to Play in Movie Theaters Nationwide Starting April 2007

    Screenvision, a leading cinema advertising company, has concluded its contest among media professionals for a two-minute short film script. The company announced Rob Bloom, comedy writer and senior copywriter at Philadelphia’s 3601 Creative Group, as the winner of Screenvision’s first annual “Short Script – Big Screen” Competition.

    Bloom’s winning short script,

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