SCREENVISION ADDS FRANK THEATRES
New York – (Jan. 23, 2008)
Screenvision, the global leader in cinema advertising, has been appointed exclusive cinema advertising agency for Floridabased exhibitor Frank Theatres. Under the agreement, Screenvision will hold exclusive on-screen advertising sales rights for the exhibitor’s 206 screens. Screenvision will also represent Frank Theatres in sales of in-lobby media and promotions.
Frank Theatres operates in top U.S. Designated Market Areas (DMAs) across several states, including New Jersey, Pennsylvania, West Virginia, Virginia, North Carolina, South Carolina and Florida and it will add the Washington, D.C. DMA to its distribution later this year.
“Frank Theatres locations are a terrific fit with our exhibitor network,” said Darryl Schaffer, executive vice president of exhibitor relations for Screenvision. “Our network is comprised of predominantly A/B county distribution in the top DMAs and this partnership continues that trend.”
Screenvision represents more than 14,800 screens across all 50 U.S. states and 93% of U.S. DMAs; 68% of this distribution is in A/B counties, 70% of this distribution is within the top 50 DMAs.
“We’re in growth mode, recently acquiring Allstar Cinemas and with further acquisitions pending, including Cinema Centers,” said Bruce Frank, President of Frank Theatres. “We’re excited to partner with Screenvision, both for its ad sales capabilities and for the strength and expertise Screenvision brings us in digital content distribution and technology.”
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications