Screenvision and Muvico Theaters Expand Relationship with new Long-Term Deal

New York, NY – (May 25, 2010)

Screenvision, the leading innovator in cinema advertising, and Muvico Theaters, one of the nation’s premiere theater exhibitors have expanded their relationship through a new long-term agreement. Through the deal, Screenvision will continue to serve as the preshow provider and hold the exclusive on-screen preshow selling rights for all Muvico locations. Additionally, Screenvision has been granted the right to sell in-theater promotions to all Muvico locations.

The deal with Muvico further solidifies Screenvision’s presence in several top DMAs. Muvico currently owns and operates nine state-of-the-art, grand style megaplex locations representing a total of 149 screens. The Muvico circuit spans the key DMAs of Los Angeles, Chicago, Tampa, Miami and West Palm Beach.

“Muvico is yet another marquee exhibitor turning to Screenvision for our ability to provide advertising, technology and entertainment solutions that add value to exhibitors across the country,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “Muvico Theaters joins an industry-leading group of exhibitor partners including Harkins Theatres, Malco Theatres, Marcus Theatres, Paragon Theaters, Rave Motion Pictures and Studio Movie Grill, all who have recently signed seven to ten year contracts with Screenvision.”

Hal Cleveland, President and CEO, Muvico Theaters added, “The superior quality and content of Screenvision’s digital preshow, along with its reputation as a leader in technology and service within the cinema advertising community, have made Screenvision a natural partner for Muvico and one we look forward to working with for the next several years. We are confident that this new deal will continue to lead to a more rewarding experience for our moviegoers.”


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,300 screens in 2,500 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:


Based in Ft Lauderdale, FL, Muvico is a chain of premium megaplex theatres with 9 locations built in grand style representing 149 screens in FL, IL and CA. The circuit spans 5 key DMAs: Tampa (DMA #13), Miami (DMA #16) and West Palm Beach (DMA #38) DMAs in Florida, the Rosemont 18 in the Chicago DMA (#3) and the Thousand Oaks 14 in the Los Angeles DMA (#2). These are state of the art, destination theaters which typically include VIP areas, full bars, and restaurants. For more information:

For more information regarding Screenvision, contact:

Jason Geller

Jeffrey Klein, Marissa Florindi – Dan Klores Communications

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