New York NY – (Oct. 10, 2008)

Cinema Advertising Leader Brings New Documentary Chronicling The Boston Celtics 2007-2008 Championship Season To Select New England Based National Amusements Locations For A One Time Only-In Theatre Event

Continuing the strategy to offer compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, and National Amusements will bring “Return To The Rafters,” exclusively to select National Amusements theaters., The film, about the Boston Celtics epic 2007-2008 championship season, it’s first in 22 years, will be featured at National Amusements Cinema de Lux and Showcase Cinema Theatres in Massachusetts and Rhode Island on October 27th at 7:30pm for a one time only event.

“Screenvision’s exhibitor partners are always looking for additional revenue streams and our compelling alternative content provides them with exactly that,” said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. “`Return To The Rafters’ is an incredible sports documentary that has great potential on a regional basis and we look forward to working with National Amusements to promote it.”

Joe Amodei, President of Arts Alliance America, which handles the film’s DVD release and marketing, added, “We are allowing sports fans an evening where they can watch their heroes on the big screen. Celtics fans throughout the New England area will be able to go to their local movie theatre and root for their home team. The Celtics’ performances have become larger than life, and deserve to be seen in that capacity.”

Launched in 2007, Screenvision’s alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports, to documentaries and children’s films. Its presentations have included the film The Ballet Shoes, the documentary film UltraMarathon Man: 50 Marathons • 50 States • 50 Days, the La Scala opera series and its partnership with the New York Mets for “Mets at the Movies.” The division is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision’s High Definition digital network of more than 7,000 screens.

National Amusements is transforming the movie-going experience by offering exciting alternative entertainment experiences like “Return To The Rafters”. The first theatre circuit to feature live, high-definition sports broadcasting, National Amusements is expanding its programming with live comedy music and other forms of unique entertainment concepts. National Amusements is focused on making their theatres a community entertainment destination for everyone to enjoy.


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,000 screens in 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts where new corporate headquarters will open in 2009, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service,, and is the parent company of both Viacom and CBS

Maggie Cortes
Goldstein PR for Arts Alliance America

Wanda Whitson
National Amusements
781-461-1600       x336

For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications

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