Screenvision and Universal Motown Records Partner to Debut Music Legend and R&B Icon Stevie Wonder’s “Live at Last” Concert Throughout Theaters Nationwide
New York City, NY – (March 2, 2009)
Screenvision has partnered with Universal Motown Records to present the national premiere of Stevie Wonder’s concert, Live at Last, on March 4, 2009. Part of Motown’s 50th Anniversary celebration, the concert, which was filmed in October 2008 at the London O2 Arena, marked Wonder’s first performance in Europe in over a decade and was filmed during his “Wonder Summer Nights” tour.
Screenvision’s alternative programming division will make the concert available through its exhibitor partners in 10 top DMAs across the country including New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Washington D.C., Detroit, Seattle and Denver.
“We are committed to creating additional revenue streams for our exhibitor partners and through the right and most compelling alternative content we are able to bring new audiences into theaters in creative and innovative ways,” said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. “Live at Last provides the type of exciting and quality entertainment that will resonate with theater goers on a national basis and we look forward to working with Universal and our partners to promote it.”
The alternative programming division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision’s presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for “Mets at the Movies,” the Phillies’ World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, and MSNBC’s coverage of President Obama’s Inauguration are examples of previous successes.
“We are thrilled to partner with Screenvision to bring Stevie Wonder’s first filmed concert to cinemas across the U.S,” said Sylvia Rhone, President of Universal Motown Records. “Stevie is a cultural icon who represents a brilliant musical legacy and the deepest roots of Motown. A Stevie Wonder show is not merely a concert, but a major event from a consummate performer. Screenvision, with its extensive theater network, is providing a fantastic opportunity for us to bring Stevie’s timeless music to new audiences throughout the country.”
The set list traces a lifetime of innovation and achievement and features iconic hits including “Signed, Sealed, Delivered,” “My Cherie Amour,” and “You Are the Sunshine of My Life.” The concert also includes other classic hits that redefined pop and R&B music including “Superstition,” “Higher Ground,” and “Living in the City.” Highlights of the concert include a 14 piece band as well as Wonder’s daughter Aisha Wonder on backing vocals.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,500 screens in 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT UNIVERSAL MOTOWN RECORDS
Universal Motown Records is a division of Universal Music Group, the world’s leading music company with wholly owned record operations or licensees in 77 countries.
Universal Music Group’s record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.
For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications
For Universal Motown Records, contact:
Universal Motown Records