SCREENVISION ANNOUNCES 2014 UPFRONT EVENT FOR APRIL 2, 2014 IN NEW YORK
A Night at the Movies with Advanced Screening of Marvel’s “Captain America: The Winter Soldier”
Upfront Events in Detroit, Chicago and Los Angeles to Follow on April 3
New York, N.Y., March 7, 2014 – Demonstrating the immersive, uninterrupted power of the movie-going experience, Screenvision, a national cinema advertising leader, will host its second annual upfront event featuring an advanced screening of Marvel’s “Captain America: The Winter Soldier,” starring Chris Evans, Scarlett Johansson, Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury. The upfront event will take place in four markets across the country, kicking off at New York City’s Ziegfeld Theater on April 2, with events in Detroit, Chicago and Los Angeles to follow on April 3.
Screenvision will continue on its momentum of aligning more closely with the TV buying process, including offering demo guarantees for Upfront advertisers, and being the only cinema advertising company to provide third-party verification of advertising campaigns through Nielsen.
“2013 was a record breaking year at the box office, providing advertisers unprecedented opportunity to reach our valuable movie audience. In 2014, we’re off to a great start as we make Screenvision easier to plan, buy and execute,” said Travis Reid, CEO, Screenvision. “We’re excited to bring an advanced screening of Marvel’s ‘Captain America: The Winter Soldier’ to our upfront, allowing attendees to enjoy our product in its truest form – through a night at the movies.”
Marvel’s “Captain America: The Winter Soldier” opens in the theatres nationwide later that week on Friday, April 4.
WHAT: Screenvision 2014 Upfront Event with advanced screening of Marvel’s “Captain America: The Winter Soldier”
WHEN: Wednesday, April 2, 2014 6:30pm
WHERE: Ziegfeld Theater 141 W. 54th St, between 6th and 7th Avenues, New York
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
ABOUT MARVEL’S “CAPTAIN AMERICA: THE WINTER SOLDIER”
After the cataclysmic events in New York with The Avengers, Marvel’s “Captain America: The Winter Soldier” finds Steve Rogers, aka Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with the Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy—the Winter Soldier.
Based on the ever-popular Marvel comic book series, first published in 1941, Marvel’s “Captain America: The Winter Soldier” is produced by Kevin Feige, p.g.a., directed by Anthony and Joe Russo, from a screenplay by Christopher Markus & Stephen McFeely, and stars Chris Evans, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Cobie Smulders, Frank Grillo, Emily VanCamp and Hayley Atwell, with Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury.
“Captain America: The Winter Soldier” is presented by Marvel Studios. The executive producers are Louis D’Esposito, Alan Fine, Victoria Alonso, Michael Grillo, and Stan Lee. The film releases April 4, 2014, and is distributed by Walt Disney Studios Motion Pictures.
ABOUT MARVEL ENTERTAINMENT
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.
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Caroline Kasabian – Screenvision
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