SCREENVISION ANNOUNCES NEW LONG-TERM AGREEMENT WITH MALCO THEATRES
New York, NY – (Oct. 7, 2009)
Cinema Advertising Leader Continues to Expand Digital Entertainment Network
Screenvision, the leading innovator in cinema advertising, announced today a new long-term agreement with Malco Theatres. The partnership drives Screenvision’s overall screen count to 15,366 increasing its digital screen count to over 7,700. The deal comes as the quality of the digital preshow has been enhanced nationwide to accommodate exhibitors’ growing interest in preshow entertainment.
“Screenvision and Malco’s partnership clearly shows that exhibitors continue to choose Screenvision for the strength and entertainment value that comes with our digital preshow,” commented Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “Malco Theatres has been an excellent Screenvision partner for the past seven years and we look forward to continuing this partnership to bring entertainment to Malco’s high-quality theatres located in key markets including Memphis.”
As part of the agreement, Screenvision holds exclusive on-screen selling rights for Malco’s early and late preshows. The deal also provides Screenvision with the rights to sell in-lobby screens and promotions. Malco Theatres is one of Screenvision’s top 15 exhibitor partners with 31 theatres and 321 screens across Memphis, Arkansas, Kentucky, Missouri, Mississippi and Tennessee.
“The top notch quality and compelling content within Screenvision’s digital preshow, along with their reputation as leaders in technology and service within the cinema advertising community, have made Screenvision a natural partner for Malco,” said Bobby Levy, Executive Vice President, Malco Theatres. “We anticipate that this new deal will lead to a more rewarding, entertaining, and high-quality experience for all our moviegoers.”
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., Screenvision’s cinema advertising network is comprised of over 15,300 screens in more than 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering nearly half a billion consumer impressions annually through more than 150 theatrical circuits, including 17 of the top 25 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
Malco Theatres is headquartered in Memphis, Tennessee and is fourth-generation family-owned and operated. Malco Theatres, the 14th largest theatre chain in the U.S., operates over 300 screens at 31 locations across the Mid-South.
Malco Theatres’ continuing growth includes the recently opened 14-screen theatre in Smyrna, Tennessee and expansions of the Malco Hollywood Cinema in Jonesboro, Arkansas and Razorback Cinema in Fayetteville, Arkansas. Additionally, Malco Theatres has projects in development in Arkansas, Tennessee, Mississippi, and Florida.
For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications
For more information regarding Malco Theatres, contact: