New York, NY – (Oct. 6, 2008)

Cinema Advertising Leader’s Digital Network Surpasses 7,000 Screens Nationwide

Screenvision, a leading cinema advertising sales, services and content distribution company, today announced a new long-term contract with Reading International, which owns and manages 50 cinemas with 450 screens, as well as live theatres and commercial real estate assets, in the United States, Australia and New Zealand.

States, Australia and New Zealand. Under the agreement, Screenvision holds exclusive screen advertising sales representation rights for Reading’s U.S.-based City Cinemas brand, Reading Cinemas brand and Consolidated Theatres brand movie theatres. This includes 19 theatres and 207 screens, with significant distribution in New York, NY, San Diego, CA and Honolulu, HI. Inclusive of Reading screens, Screenvision’s U.S. cinema advertising network exceeds 14,500 screens across more than 2,300 theatres nationwide.

Ellen Cotter, Chief Operating Officer, Domestic Cinemas, for Reading Cinemas commented, “Screenvision’s unparalleled record and reputation within the cinema advertising community as leaders in technology and service along with their top-notch advertising network confirmed our decision to forge ahead. We anticipate that this new deal and the digitizing of our screens will lead to more rewarding, new revenue opportunities.”

Also under the agreement, Screenvision will install its satellite-based digital network in all City Cinemas, Reading Cinemas and Consolidated locations. Screenvision’s digital network delivers to theatres pre-movie entertainment and advertising content as well as specialty programming such as concerts, sports programming and other consumer entertainment, and is compatible with “2K” and “4K” digital projection equipment used to exhibit feature films. In New York City, Reading screens will be live on Screenvision’s digital network by the end of 2008. The remaining screens are scheduled to be digitized in first quarter of 2009, which will bring Screenvision’s total digital network to more than 7,000 screens nationwide.

“We are highly sensitive to the changing business models across the exhibition landscape,” said Darryl Schaffer, executive vice president of exhibitor relations for Screenvision. “Through digital deployment, alternative programming, research services and other offerings, we are focused on driving real revenue enhancement for partners like Reading as a complement to our advertising sales capabilities.”


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,000 screens in 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:

For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications


Reading International is in the business of owning and operating cinemas and developing, owning and operating real estate assets. Reading International’s business consists primarily of: the development, ownership and operation of multiplex cinemas in the United States, Australia and New Zealand; and the development, ownership and operation of retail and commercial real estate in Australia, New Zealand and the United States, including entertainment-themed retail centers in Australia and New Zealand and live theater assets in Manhattan and Chicago in the United States. p> For more information regarding Reading International, contact:
Reading International, Inc.
Andrzej Matyczynski
Telephone: (213)             235-2240

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