Screenvision Announces New Long-Term Exhibitor Agreement With Allen Theatres

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March 31, 2011

New York, NY – (March 31, 2011)

Screenvision, a leading innovator in cinema advertising, announced today a new long-term agreement with Allen Theatres, the largest theatre operator in the State of New Mexico. As a result of the deal, Screenvision broadens its presence throughout New Mexico and continues to have exclusive selling and exhibition rights in the Late Preshow.

Headquartered in Las Cruces, NM, Allen Theatres operates 14 theatres and 95 screens across 3 DMAs, with most of its locations (10 theatres and 62 screens) falling under the Albuquerque-Santa Fe market (DMA #46). Additional cities include Roswell, Cortez and Carlsbad.

“The extended partnership between Screenvision and Allen Theatres further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision. “We are delighted to continue bringing unique entertainment to Allen Theatre’s with this extended agreement.”

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

ABOUT ALLEN THEATRES

Allen Theatres Inc. was founded in 1912 by Frank Allen and began showing silent motion pictures to the Four Corners Region. Once available, the Allen family brought “Talkies” to their customers in 1930. The Cameo Theatre was opened in 1971 and was equipped with the most current innovations of the time and was the first fully automated theatre in the state of New Mexico. In 2007 Allen Theatres made the digital projection conversion as a part of Cinedigm’s phase 1. Today, third, fourth and fifth generation Allens work together and are still committed to bringing New Mexico the best available theatre technology to their customers.

For more information regarding Screenvision, contact:

Jason Geller
Screenvision
212-497-0566
jgeller@screenvision.com

Jeffrey Klein/Ann Hinshaw
Dan Klores Communications
212-685-4300
Jeff_klein@dkcnews.com/ann_hinshaw@dkcnews.com

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Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power: They overindex as consumers in these key categories:  

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:  

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision. Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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