New York – (March 12, 2007)

Philadelphia Copywriter Wins Opportunity for Original Two-Minute Short to Play in Movie Theaters Nationwide Starting April 2007

Screenvision, a leading cinema advertising company, has concluded its contest among media professionals for a two-minute short film script. The company announced Rob Bloom, comedy writer and senior copywriter at Philadelphia’s 3601 Creative Group, as the winner of Screenvision’s first annual “Short Script – Big Screen” Competition.

Bloom’s winning short script, entitled Suburban Bravery, was co-produced by Screenvision and the critically-acclaimed comedy troupe Upright Citizens Brigade Theatre and will be exhibited nationwide in Screenvision’s high-definition digital preshow beginning March 23, 2007. Chosen for its wit and originality, Bloom’s Suburban Bravery will depict a high-powered suburban family’s morning routine being disrupted by an arachnid.

Launched in October 2006, the six-week competition was open to qualified professionals in the advertising, marketing and media industries and required media professionals to create a comedic two-minute short script on the subject of their choice. The Upright Citizens Brigade Theatre assisted Screenvision in determining the winning script and provided the production crew and on-camera talent to produce the film.

In addition to screenwriting and his full-time copywriting position, Bloom also works as a cartoonist. Currently a resident of Philadelphia, he has previously written for the Cartoon Network, McSweeney’s, CRACKED, Fresh Yarn, Monkey Bicycle, Funny Times National Public Radio, and the Travel Channel, among others.

This contest is part of Screenvision’s over-arching strategy to infuse high entertainment value into the cinema preshow experience. With Upright Citizens Brigade, Digital Kitchen and other partners, Screenvision has made the airing of entertainment content, including live-action short films and cartoons, a regular feature in their preshow. Screenvision is also the only cinema advertising company to develop and exhibit themed preshows, such as “Screenvision Rolls Out the Red Carpet”, the company’s February nod to awards season.

About Screenvision

Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of nearly 15,000 screens in over 2,300 theatre locations across all 50 States and 91% of DMAs nationwide, and delivers approximately 700 million consumer impressions annually through more than 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:

For more information, contact:
Karyn Barr and Jeffrey Lerner
Dan Klores Communications
212-685-4300 /

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