Screenvision Bolsters National and Regional Sales Focus With Additions of New Vice Presidents Al Connor and Tony McIlwain

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January 4, 2011

New York, NY – (Jan. 4, 2011)

Screenvision, a leading innovator in cinema advertising, has hired two seasoned sales management executives, Al Connor and Tony McIlwain as Vice Presidents of National and Regional Sales. Connor heads up National and Regional Sales, Central Region, and McIlwain leads National and Regional Sales, Western Region. Both will report to Loren Venturi-Miller, Senior Vice President, National and Regional Sales.

Connor and McIlwain will plan, direct, and coordinate all advertising sales activities within their respective regions. The two sales executives will also develop sales and advertising strategies, oversee the development and integration of new account acquisitions and enhance current client partner relations.

“Al and Tony bring invaluable experience to our sales divisions, and we’re confident they will prove themselves to be indispensable assets to Screenvision and our advertiser and exhibitor partners,” said Venturi-Miller.

Connor joins Screenvision with a strong television background and over 16 years of sales management experience. He most recently held sales management positions with Akoo International, Inc. and WBBM-TV, CBS 2 in Chicago. McIlwain, a long-time Telemundo employee, began his career in local sales at Telemundo’s flagship station in Los Angeles, KVEA-TV eventually landing as Director of Sales for Telemundo National Sales Organization in 2004. He also served as Director of Marketing and Business Development for the West Coast and Texas Regions at NBC from 2002 through 2004.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,400+ theatre locations across all 50 states and 93% of DMAs nationwide, delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.

For more information regarding Screenvision, contact:
Jason Geller – Screenvision
212-497-0566
Jgeller@Screenvision.com

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Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power: They overindex as consumers in these key categories:  

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:  

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees. Here are some of the benefits you can participate in at Screenvision. Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

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