New York – (May 20, 2008)

New Deal Marks 5th New Exhibitor Partner Signed And Over 800 Screens Added in 2008

Screenvision, a nationwide leader in cinema advertising, continues to expand their exhibitor network by signing an exclusive deal with New Orleans-based Southern Theatres L.L.C., marking the 5th new exhibitor deal Screenvision has signed in 1st half of 2008. Under this agreement, Screenvision will hold exclusive on-screen advertising selling rights and selling rights for promotions for all 18 locations and 268 screens. Additionally, Screenvision will digitize all of Southern Theatres’ locations, increasing Screenvision’s overall digital screen count to close to 7,000 and allowing for presentation of alternative content offerings. Southern Theatres L.L.C. develops and operates The Grand Theatres and Amstar Cinemas, all state-of-the-art multiplex stadium seating movie theatres across 15 DMAs including Houston, Orlando, Charlotte and Greenville.

Screenvision’s cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of U.S. DMAs, with audience delivery skewing largely toward A/B County areas. Screenvision also produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision’s High Definition digital network of 7,000 screens.

In recent months, Screenvision has added to its nationwide network by signing several top exhibitors including Florida-based Frank Theatres, Dallas-based Movie Tavern, Detroit-based Emagine Entertainment Inc., and most recently Indiana-based Great Escape Theatres. Since January of this year, Screenvision has grown its network by 800 screens.

“This has been a tremendous time for Screenvision in recent months as we’ve continued to grow our exhibitor network with truly terrific partners in key DMAs,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. “To keep the momentum going, we’re very excited to be adding Southern Theatres to our network, a truly high quality and continually expanding circuit.”

Timothy Spain, COO Southern Theatres added: “We’re very happy to have appointed Screenvision our exclusive cinema advertising partner. As we continue to expand our circuit, we’re confident Screenvision will be able to deliver innovative and fresh advertising partners on a stable digital platform. They have a superb sales force, technological expertise, entertaining programming and a very flexible approach to meet our needs. We look forward to this new and exciting partnership.”

“With the valuable addition of Southern Theaters, we have added more than 800 new screens to the Screenvision network since January, further growing our already strong national, regional and local networks and delivery capability for our advertisers,” added Michael Chico, Executive Vice President, Sales and Marketing, Screenvision.


Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information:


Southern Theatres, L.L.C., owned and operated by George Solomon, was formed in May of 2002. George has been in the theatre business with his family for over 50 years and launched Southern Theatres, L.L.C. to develop and operate state-of-the art multiplex stadium-seating movie theatres. In April 2005, Veronis Suhler Stevenson (VSS) announced that it would make a $30 million equity investment in Southern Theatres, L.L.C. VSS is a private equity mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe. Southern Theatres, L.L.C. is responsible for the daily operations of The Grand Theatres and Amstar Cinemas in 18 locations with 268 screens in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Texas. Southern Theatres, L.L.C. is headquartered in New Orleans, LA. For more information, please visit

For more information regarding Verizon Wireless, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications

For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications

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