SCREENVISION ENHANCES TEAM WITH KEY SALES PLANNING AND BUSINESS STRATEGY PROMOTIONS
New York, N.Y., Dec. 2, 2015 – Screenvision, a national cinema advertising leader, continues to recognize the great talent throughout the company, and today announced the promotions of two key executives – Kristen Edge and Bernadette McCabe – who’ve each been with the company for over a decade. This announcement comes just weeks after Screenvision named the company’s new CEO, John Partilla.
- Kristen Edge: From Vice President of Sales Planning to Senior Vice President of Sales Planning
- Bernadette McCabe: From Vice President of Business Strategy to Senior Vice President of Business Strategy
“We really value all the hard work and effort that our teams put in each day, and Kristen has gone above and beyond,” said Katy Loria, Chief Revenue Officer, Screenvision. “We are excited to recognize her with this well-deserved promotion.”
“Bernadette has been a leader on our team for quite some time, and has accomplished a great deal for the company over her tenure. Her promotion is very much deserved,” said Darryl Schaffer, EVP, Operations and Exhibitor Relations.
Kristen Edge is now the Senior Vice President of Sales Planning where she will be responsible for overseeing the sales planning division. She began her career in advertising sales at Long Island Business News. She joined Screenvision in 2005 as an Inventory Supervisor working in campaign management. In 2008, Kristen moved over to help create the Sales Planning Department where she served as Supervisor. She attended Ithaca College and received her Bachelor of Arts degree in Advertising and Communications.
Bernadette McCabe is now the Senior Vice President of Business Strategy at Screenvision where she will be responsible for overseeing the long-term deal structures for the company’s more than 150 movie theatre exhibition partners. In addition, she provides strategic and financial insights into the exhibition industry, as well as box office trends. Bernadette began her career as a Research Associate at W.P. Stewart Asset Management and Sustainable Growth Advisers. She graduated Fairfield University with a Bachelor of Arts degree in International Studies, and concentrations in Art History and Italian Studies.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
Kristen Mueller – Olson Engage
Kate Carver – Olson Engage