SCREENVISION EXPANDS CHICAGO PRESENCE THROUGH RENEWED CONTRACT WITH CLASSIC CINEMAS
New York – (March 26, 2008)
Screenvision, a national leader in cinema advertising, announced the renewal of its cinema advertising contract with Classic Cinemas, with a majority of their 91 screens in the major market of Chicago. Under the agreement, Screenvision will retain exclusive on-screen advertising rights, and non-exclusive promotions rights for Classic Cinemas.
Classic Cinemas has 12 theatres / 91 screens, 82 of which are in the Chicago DMA (#3) and 9 of which are in the Rockford DMA (#132). All of the Classic Cinemas are fully digitized so all content will be delivered in a digital format.
“Classic Cinemas has a respected presence in Chicago and we are excited to be affiliated with them,” said Darryl Schaffer, Executive Vice President of Exhibitor Relations for Screenvision. “They provide a superb entertainment experience for consumers and we look forward to continuing our long-term partnership with them.”
Added Chris Johnson, Vice President of Classic Cinemas, “We are thrilled to be forging ahead with Screenvision and their top-notch advertising network. Its record and reputation within the cinema advertising community remains unparalleled, and we anticipate that this renewed deal will only lead to rewarding, new revenue opportunities.
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Jeffrey Klein/Kylene Sullivan
Dan Klores Communications