SCREENVISION EXPANDS COMMITMENT TO ALTERNATIVE CONTENT WITH NATIONAL PREMIERE OF FEATURE DOCUMENTARY

New York, NY – (July 7, 2008)

Ultramarathon Man: 50 Marathons • 50 States • 50 Days

Screenvision has partnered with Journeyfilm to present the national premiere of the feature documentary UltraMarathon Man: 50 Marathons •50 States • 50 Days. The movie chronicles the amazing feats of running legend Dean Karnazes and The North Face Endurance 50, in which he ran 50 marathons in 50 different states in 50 consecutive days.

Screenvision’s alternative programming division will make the documentary available to its exhibitor partners beginning July 31st for limited on-screen engagements at more than 170 theatres across the country. UltraMarathon Man: 50 Marathons • 50 States • 50 Days will be distributed through Screenvision’s hi-definition digital network, providing a high quality and cost-effective way to reach each exhibitor’s desired locations.

“We are committed to offering our exhibitor partners compelling alternative content that provides them with additional revenue streams,” said Darryl Shaffer, executive vice president, exhibitor relations for Screenvision. “UltraMarathon Man: 50 Marathons • 50 States • 50 Days is the type of documentary we feel could have widespread appeal on a national basis and we look forward to working with our partners to promote it.”

The alternative programming division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision’s presentations of the La Scala opera series and its partnership with the New York Mets for “Mets at the Movies” are examples of previous successes.

“Inspiration is a two-way street, and I’ve been so touched by the many people who joined me along the way during this incredible expedition,” said Karnazes. “Running is often an individual sport, but it has brought us all together. I’m thrilled that this documentary is here to continue to inspire—it’s a true symbol of what people can achieve if they aspire to explore their personal limits.”

UltraMarathon Man is directed by JB Benna (The Runner) and produced by both JB and Jennifer Benna of Journeyfilm. The documentary is aligned with The North Face, the world’s premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment, and footwear.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,000 screens in 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

ABOUT ULTRAMARATHON MAN: 50 MARATHONS • 50 STATES • 50 DAYS

The North Face Endurance Team athlete Dean Karnazes has pushed his body and mind to inconceivable limits. Karnazes’ many accomplishments include winning the Badwater Ultramarathon, a 135-mile race across Death Valley in 130 degree temperatures. He’s run a marathon to the South Pole in negative 40 degrees, a 200- mile relay solo, racing alongside teams of twelve, and has completed a nonstop 350- mile run.

Karnazes’ awe-inspiring feats have made him universally recognized and honored. Time magazine named him one of the “Most Influential People in the World,” and ESPN bestowed him with an ESPYAward for Best Outdoor Athlete (2006). His book, Ultramarathon Man: Confessions of an All-Night Runner became a national bestseller and Karnazes’ remarkable adventures have been spotlighted through guest appearances on national talk shows including “The Today Show” and “The Late Show with David Letterman.” Wired magazine dared to call Karnazes “The Perfect Human.”

UltraMarathon Man: 50 Marathons •50 States • 50 Days chronicles Karnazes’ quest to fulfill a true lifetime commitment through The North Face Endurance 50. The documentary follows Karnazes as he defies the limits of human endurance, inspiring thousands across the country to join him along the path and unites people of all ages and abilities in achieving their own dreams.

ABOUT JOURNEYFILM

Journeyfilm is a film production and distribution company that focuses on adventure, sports, and travel. Established in 2005, the company is led by filmmaker JB Benna, a USC Cinema/TV graduate and outdoor enthusiast with an adventure resume that includes the 2,700 mile Pacific Crest Trail and the upcoming Tahoe Rim 100 Mile Endurance Run. Since its launch, Journeyfilm has produced documentaries such as The Runner (David Horton’s 2,700 mile run of The Pacific Crest Trail), UltraMarathon Man: 50 Marathons * 50 States * 50 Days (Dean Karnazes’s North Face Challenge), Spinning Southward (a 16,000 Mile Bike Journey from Alaska to Chile for the Brain Tumor Foundation) and GoLite’s Andy Skurka and his 7000 Mile Trek. Benna and his team are also committed to raising awareness for conservation, simpler living, and greater appreciation of the world. For more information:www.journeyfilm.com

For more information regarding Screenvision, contact:
Jeffrey Klein/Jason Gellar
Dan Klores Communications
212-685-4300
jeff_klein@dkcnews.com/jason_gellar@dkcnews.com

For more information regarding Journeyfilm, contact:
Brooke Fisher
310.309.4034
RDF USA
Brooke.Fisher@rdfusa.com

For information on Dean Karnazes and The North Face:
Pamela Bennett
The North Face
510.618.3654
pam_benett@vfc.com

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