SCREENVISION EXPANDS LIVE FEED TECHNOLOGY TO 300 MOVIE THEATRES NATIONWIDE IN THE FIRST HALF OF 2010
New York, NY – (Oct. 26, 2009)
Moviegoers Will Enjoy Even More Live In-Cinema Sports, Arts and News Events
New York, NY October 26, 2009 – Screenvision, the leading innovator in cinema advertising is expanding its live feed technology to 300 movie theatres across the country by the end of 2010. This technology will allow Screenvision to expand its diverse live event programs and even exhibit live events that are exclusive to cinema. In addition to viewing sports, concerts, arts and news events, the technology also has a corporate application, for live business. Building on the great success of live in-cinema programs like Mets at the Movies and The MSNBC Presidential Inauguration of President Obama, moviegoers can see their favorite teams, musicians, and performers live on a 40 foot screen like never before.
“Screenvision is committed to using its digital national network to deliver top quality entertainment to movie theatres across the U.S. From documentaries, concerts, live sports, comedy we are creating a full spectrum of alternatives to compliment the biggest draw of all, the feature-length movie,” said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. “Corporations can also take advantage of this innovative technology by hosting live meetings and events at Screenvision theatres.”
Screenvision Programming Services was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision’s presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for Mets at the Movies, the Phillies’ World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, MSNBC’s coverage of President Obama’s Inauguration, Stevie Wonder’s “Live at Last”, Stand-Up 360 comedy show, the independent film, Unbeatable Harold, the Philadelphia Phillies for Phillies on the Big Screen and the most recent HIT Entertainment children’s programming series are examples of previous successes.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 17 of the top 25 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
For more information regarding Screenvision, contact:
Kas Rigas/Jason Gellar
Dan Klores Communications
212-981 5211 / 212 981 5123